Shopping Mall

Object Lessons is a series of short, beautifully designed books about the hidden lives of ordinary things.

The mall near Matthew Newton's childhood home in Pittsburgh, Pennsylvania, was one of the state's first enclosed shopping malls. Like all malls in their heyday, this one was a climate-controlled pleasuredome where strangers converged. It boasted waterfalls, fish ponds, an indoor ice skating rink larger than Rockefeller Center's, and a monolithic clock tower illuminated year-round beneath a canopy of interconnected skylights. It also became the backdrop for filmmaker George A. Romero's zombie opus Dawn of the Dead. 

Part memoir and part case study, Shopping Mall examines the modern mythology of the mall and shows that, more than a collection of stores, it is a place of curiosity, ritual, and fantasy.

Object Lessons is published in partnership with an essay series in The Atlantic.

“Matthew Newton evokes the American mall as symbol of white flight, aspirational fantasy, and shop-till-you-drop consumerism of the late 1980s. These are striking tales of suburban isolation in which Newton reveals life from the employee side of the counter to the idealistic architects' designs. Above all, he takes an aging mainstream phenomenon and makes it personal and present.” –Yona Harvey, author of Hemming the Water