The Centre Brain

Hooking an audience? Sweating in a job interview? The results of what you say aren't coincidence. Whether you persuade, or not, is down to whether you use the right prompts. The Centre Brain— the body's action centre—responds to what it hears. And, if the right prompts are used, the brain can be persuaded to act. This book explains why your communication works, or doesn't. Why you prompt action, or don't. The result of a 20-year quest to discover what prompts action, this book offers readers a glimpse into the story behind their stories. Combining psychological insight, real-life experience and inspiring application, this book will empower you to really make the most of your message.

'Steve enabled the TLG senior team to look differently at our approach to communicating, and at who we are and why we exist. His insight into the decision-making of potential supporters through understanding the Centre Brain gave us a fresh perspective and a methodology to redevelop our communications strategy and approach.'

Tim Morfin, CEO, TLG (a charity working with young people at risk)

'Steve's insights into how the human brain processes information that causes us to act is vital reading for anyone who wants to create compelling communications that are memorable and result in action. These revolutionary ideas are easily understood and backed up with science, so get reading and use these principles to get the results you want.'

Matt Barlow, CEO, CAP (a charity helping people out of debt)