Divining Desire

Focus Groups and the Culture of Consultation

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Description

Over the course of the last century, the focus group has become an increasingly vital part of the way companies and politicians sell their products and policies. Few areas of life, from salad...

Advance Praise

“In her wonderful book, Liza Featherstone helps us penetrate this ‘culture of consultation’—and recognize that actually we are living in a culture of cooptation where weighing in is more of an...