Who Dares Wins in Business
by Joff Sharpe, Teena Lyons
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Pub Date 30 May 2018 | Archive Date 3 Aug 2018
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Description
Who Dares Wins in Business is much more than a military analogy in the tradition of Leadership Secrets of Genghis Khan, Sun Tzu and the rest. This is a book by a person who served as a captain in the regular SAS before pursuing a business career that has spanned multiple sectors and markets over two decades.
Using concrete research and a refreshing absence of theory and hyperbole, Joff Sharpe’s approach is illustrated with stories and case studies from the SAS and a wide range of businesses.
Amusing, informative, and occasionally shocking, this is a book for the executive who is willing to take a more courageous approach.
Advance Praise
‘A good read. Sharpe has certainly done his homework, and generated lots of interesting, relevant facts and stories from both military and corresponding business situations.’
Ben Legg, CEO - AdKnowledge
‘In an era when the hard won lessons of military operations are seldom transferred first hand to the commercial battle-ground, Sharpe offers a unique and grounded military ‘phronesis’ examining the virtues of courage and resilience. A must read.’
Dr. Bryan Watters OBE, Professor of Leadership - Cranfield University
‘His book is one I regard very highly for business leadership.’
Robert Swan, the first man to walk to both the North and South poles.
Available Editions
| EDITION | Paperback |
| ISBN | 9781909869813 |
| PRICE | £9.99 (GBP) |
Links
Featured Reviews
Bimal P, Reviewer
I thoroughly enjoyed this book. The author kept it interesting by telling anecdotes and relevant examples when discussing how and why he thinks that the qualities you learn in military is transferable from military to business. I have no doubts the skills you learn at a military institution makes you versatile and will give you success in any line of profession you pursue. I recommend this book to aspiring entrepreneurs, business school graduates and people in a leadership position looking to improve or upgrade their managerial skills.
