Key Selling Points:

• Unique take on an evergreen subject written by an acknowledged authority on Route 66.
• Route 66 magazine has a quarterly combined circulation of approximately 70,000, including Europe and Japan. The annual weekend-long Route 66 International Festival (held in a different state each year) routinely attracts more than 50,000 festivalgoers. In addition, there are dozens of Route 66 festivals along the route every summer.
• According to a 2012 study conducted by American Express, the National Park Service, and Rutgers University, more than 85% of Route 66 travelers visit historic places and museums, and these tourists spend $38 million dollars a year in these communities.

 
Key Campaign Activity

• Publicity campaign will target travel and Route 66-centric media
• Campaign will be both local and national in scope; will pursue coverage in markets that are featured in the book

 
Consumer:

• Quarto Knows / Quarto Explores social media
• Quarto Knows B2C email campaigns
• Giveaways at Goodreads, select blogs and websites

 
Publicity/Media:

• Pursue reviews, excerpts in travel media, including: Route 66 Magazine, Amateur Traveler, American Roads, AAA World, Atlas Obscura, Backroad Journal, Escapees, Family Travel Network, Expedia Viewfinder, MSN Travel, RoadRUNNER Magazine, RVWest Magazine, True West
• Travel radio and podcasts
• Daily newspapers throughout Route 66 – Chicago Tribune, St. Louis Post-Dispatch, Los Angeles Times, Arizona Daily-Republic
• Target automobile magazines: Car & Driver, Road & Track, Automobile, Autoweek
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib