Campaign Focus:
•            Features more than 60 recipes from the popular the Beetle House, the Tim Burton-inspired restaurant with locations in NY, LA, and more.
•            The ideal cookbook for goths, Halloween lovers, and movie buffs who love Tim Burton
•            Includes full color photography as well a bonus chapter on how to host a Burton-inspired theme party at your home complete with inspired table settings, costumes, and more.
 
Key Campaign Activity
•            Cross promotion with The Beetle House platform (98k Facebook likes, 26k Instagram followers)
•            Extensive pre-order campaign
•            Long lead media outreach with ARC mailing and signed finished book mailing
 
 Pre-publication:
•            Long lead media outreach to top food, pop culture and lifestyle media
•            Pitch author for radio and television appearances
•            ARC mailing to top food media, focusing on magazine and newspaper outlets
•            Finished book mailing with signed notes from Zach to top food media, top bloggers and Italian-American influencers
•            Pre order campaign thru The Beetle House (689,000 Facebook likes, 18,000 Instagram followers)
•            Press release
 
Trade:
•            Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews
•            Pitch author for Shelf Awareness “The Writer’s Life”
•            Display at BEA/BookCon
 
School/Library:
•            Submit for review in Library Journal
•            Display at ALA Annual and Midwinter Conferences
 
Consumer:
•            Launch events at NYC and LA restaurant locations
•            Promoted ads on Facebook and Instagram around Halloween
•            Goodreads giveaway 
•            Promotion on Quarto Cooks
 
Publicity/Media:
•            Magazine: Food & Wine, Martha Stewart Living, Vogue, bon appetit, Gather Journal, Saveur, Edible, Sweet Paul, Real Simple, People, Rachael Ray Every Day, Good Housekeeping, Parade, Women’s World, Cherry Bombe, O The Oprah Magazine, Cooking Light, Martha Stewart Living, Fine Cooking, Newsweek, The Week, Food Network Magazine, Family Circle
•            Newspaper: The New York Times, Wall Street Journal, Washington Post, The Boston Globe, Los Angeles Times, Philadelphia Inquirer, AM New York, Austin American Statesman, Pittsburgh Post Gazette, Chicago Tribune, food editors from top 25 regional newspapers
•            Online: Epicurious, bon appetit Healthyish, Eater, Buzzfeed, Food52, Huffington Post, Eat Your Books, Tastebook, Cooking with Amy, Delish, The Kitchn,  Design Sponge, Food Republic,
•            Radio: NPR The Salt, NPR The Splendid Table, The Level Teaspoon,  WNYC Leonard Lopate