Speed Read Porsche 911
The History, Technology and Design Behind Germany's Legendary Sports Car
by Wayne R. Dempsey
Pub Date
 |
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Description
This beautifully designed and illustrated essential guide to Porsche 911 from Motorbooks' Speed Read series explores the ins and outs of one of the world’s premier sports cars; see what makes it tick, what makes it work, and how it managed to win so many titles and championships.
Author Wayne Dempsey examines the creation and design of Porsche’s rear-engined wonder, providing an inside look into every aspect of the 911. In sections divided by topic, you'll explore the evolution of the 911 from its initial design to its current form, the story of Porsche 911's racing success, tales of some of the greatest 911s ever produced, and the passionate community that has evolved around the 911 from its earliest days.
Each section ends with a glossary of related terms, and informational sidebars provide fun facts, historical tidbits, and mini-bios of key people. Sleek illustrations brilliantly capture the 911 in its many elegant forms.
With Motorbooks’ Speed Read series, become an instant expert in a range of fast-moving subjects, from Formula 1 racing to the Tour de France. Accessible language, compartmentalized sections, fact-filled sidebars, glossaries of key terms, and event timelines deliver quick access to insider knowledge. Their brightly colored covers, modern design, pop art–inspired illustrations, and handy size make them perfect on-the-go reads.
Author Wayne Dempsey examines the creation and design of Porsche’s rear-engined wonder, providing an inside look into every aspect of the 911. In sections divided by topic, you'll explore the evolution of the 911 from its initial design to its current form, the story of Porsche 911's racing success, tales of some of the greatest 911s ever produced, and the passionate community that has evolved around the 911 from its earliest days.
Each section ends with a glossary of related terms, and informational sidebars provide fun facts, historical tidbits, and mini-bios of key people. Sleek illustrations brilliantly capture the 911 in its many elegant forms.
With Motorbooks’ Speed Read series, become an instant expert in a range of fast-moving subjects, from Formula 1 racing to the Tour de France. Accessible language, compartmentalized sections, fact-filled sidebars, glossaries of key terms, and event timelines deliver quick access to insider knowledge. Their brightly colored covers, modern design, pop art–inspired illustrations, and handy size make them perfect on-the-go reads.
Marketing Plan
Key Selling Points:
Porsche 911 is one of Motorbooks strongest subjectsAuthor is one of the world’s leading Porsche authoritySupercars are a top subject for enthusiast print and online media and represent the high-profile, halo car for every auto manufacturerAuthor is a well-known journalist
Key Campaign Activity
Publicity focus beyond automotive press
Target car enthusiasts and mainstream audiences
Excerpts
Advertisements and Partnerships to continue push of the series
Trade:
Retail:
Partner with Sales team to create a coordinated Sales and marketing effortConsumer:
Outreach to top automotive: Dean’s Garage, Just a Car Guy, Automoblog, Car & Driver, Hemmings, Hagerty’s, AutoweekFB advertisementGoodReads GiveawaysSocial Media via Quarto KnowsPublicity/Media:
Early review copies to Auto media: Autoblog, Automotive.com, AutoWeek, Automobile, Petrolicious, Hemmings, Hagerty, Car and DriverPitch to luxury outlets: Primer Magazine, Maxim, Men’s Journal, Modern Man, Elite, Robb Report, Forbes, Travel + Leisure, Wall Street JournalPorsche-focused outlets: Flatsixes.com, Excellence Magazine, Porsche Panorama, Porsche 356 Club, Porsche Club of AmericaAdvertisements for launching the series with the main auto industryAvailable Editions
| EDITION | Other Format |
| ISBN | 9780760363225 |
| PRICE | US$19.99 (USD) |
Available on NetGalley
| (PDF) |
