How Agile Strategy Can Build Epic Brands in Record Time (A Business Thriller)
by Marty Neumeier
Pub Date 01 Oct 2018
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Marty Neumeier, author of THE BRAND GAP and other business bestsellers, has written a book that leaps off the shelf—right into your pounding heart.
One rainy night in December, young CEO David Stone is inexplicably called back to the office. The company’s chairman tells him that the board members have reached the end of their patience. If David can’t produce a viable turnaround plan in five weeks, he’s out of a job. The problem is, he’s already used every trick in the book and nothing has worked. His only hope is to try something new. But what?
The powerful tools at the center of the story are the FIVE Qs of strategy and the FIVE Ps of design thinking. These make up the basic principles of agile strategy—a faster, more collaborative approach to building a brand.
Whether you’re a CEO, strategist, marketer, manager, designer, writer, researcher, or consultant, you’ll find familiar challenges and recognizable faces here. You’ll also discover the ability to see business in a new light—not as a static set of requirements, but as a living entity that responds to passion, purpose, and creative collaboration. SCRAMBLE is that rare book that everyone on your team will eagerly read, discuss, and put into action.
BONUS GUIDE: At the back of Kindle and paperback versions is a concise guide for applying the agile strategy principles in the story. Audiobook listeners can download the guide as a PDF.
“Renowned marketer and strategist Marty Neumeier uses his terrific storytelling talents to showcase the intensity and complexity of modern business strategy.” —KIT YARROW, professor of consumer psychology, author DECODING THE NEW CONSUMER MIND
“Jump right into the heart of the action. This book is a pleasure to read and a delight to think about afterwards.” —NIRAJ DAWAR, professor of marketing, Ivey Business School, author of TILT
“Neumeier turns out to be thriller writer as well as brand sage. Dramatically poignant, and highly recommended for anyone facing a strategy dilemma.” —KEVIN DUNCAN, thought leader, author of THE SMART STRATEGY BOOK
“His storytelling superpowers transmute business strategy into an unputdownable thriller. Porter meets Grisham—but better.” —ROBERT JONES, professor of brand strategy at UEA, author of BRANDING
“SCRAMBLE is the culmination and ultimate compilation of Marty Neumeier’s groundbreaking books.” —DENISE LEE YOHN, author of FUSION and WHAT GREAT BRANDS DO
“Essential reading for anyone building a business or brand in today’s hypercompetitive environment. I highly recommend my rivals avoid it.” —ERIC RYAN, co-founder of METHOD and OLLY
“One of the most surprising and valuable business books I’ve read in a long, long time.” —JOHN SPENCE, Top 100 Business Thought Leader, author of AWESOMELY SIMPLE