Relationship Intelligence, Sales Through Human Connection
by R. Brett Madden, Esq.
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Pub Date 3 Feb 2026 | Archive Date 30 Sep 2026
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Description
In Relationship Intelligence: Sales Through Human Connection, R. Brett Madden, Esq. shares the core mindset and skills that drive consistent, trust-based sales success. With over three decades of experience, Madden has learned that the best salespeople don’t rely on gimmicks. They rely on understanding people.
This people-first sales guide introduces the Relationship Intelligence Sales Method, a practical, flexible approach that empowers you to:
Decode how buyers think and what they actually care about
Build instant credibility by showing up with empathy and expertise
Ask the kind of questions that uncover true needs, not surface wants
Turn objections into momentum
Shift from transactional tactics to transformational relationships
Whether you're leading a sales team or closing your very first deal, this book will help you move from pressure-based selling to confidence-led communication and become the kind of salesperson people actually want to buy from.
A Note From the Publisher
Drawing on real-world sales experience, the book outlines practical frameworks for improving communication, including the role of listening, the trust-building elements of Empathy, Eagerness, and Expertise, and methods for uncovering a buyer’s true motivations.
Designed for both experienced professionals and those newer to sales, Relationship Intelligence provides practical tools that help readers move beyond transactional selling and toward stronger, long-term relationships.
Advance Praise
Relationship Intelligence defines a path to successful, long-term relationships, repeat business. Good salespeople help clients make decisions that are good for the client. The focus on Listening, the 3 Es, Empathy, Energy, Expertise, buyer types, understanding Needs and Wants, how to ask The Questions all lead to Putting it All Together. I saw many things that I have been able to do well and how the information in this book as already helped me realize that I can be better. Opened new doors on this analytical approach to successful selling.
The book is well written, well thought out. After 42 successful years in sales from residential, light commercial, to national account sales to fortune 50 companies, I found the book enlightening, helpful, and a source that I will return to during my journey.
So many key points to make. For me, the statement of working on my craft every day hit home. “Closing the Sale” is not the end, it is the beginning. Understanding relationship skills that will get to “Closing the Sale” is well defined in the book.
- Tim Caughlin, Director of Training & National Account Manager, Bird-X
Marketing Plan
Relationship Intelligence will be promoted through a multi-channel strategy targeting sales professionals and business leaders.
Promotion will include LinkedIn, email newsletters, podcast appearances, in-person speaking engagements, and educational video content focused on sales communication and relationship-building.
The book will also support a broader Relationship Intelligence training program, including online courses, webinars, and community-based learning.
Advance copies will be distributed through NetGalley and shared with sales trainers, business podcast hosts, and professional reviewers to build early awareness prior to launch.
Available Editions
| EDITION | Paperback |
| ISBN | 9798896945833 |
| PRICE | $12.99 (USD) |
| PAGES | 248 |