Key Selling Points: Author Mike Warren’s 200+ Instructables posts have received more than 21 million views. Warren has 8,048 Instructables followers; his “Head in a Jar” and “Glow Table” Instructables each have more than 2.6M views Fun, functional, and oftentimes irreverent projects heavily tout the topics of reuse, upcycling, and hacks.  

Key Campaign Activity Publicity campaign to target DIY, craft, men-centric, home improvement and enthusiast media outlets Project excerpts at select blogs/websites, newspapers Pursue tie-ins with Instructables.com and author’s page at the site which nearly 10K followers and over 25,000,000 views  

Consumer: Quarto Knows / Quarto Homes social media Video trailer; videos at Mike Warren’s You Tube channel (over 6,600 subscribers) and Instructables.com Quarto Knows B2C email campaigns Giveaways at Goodreads, select blogs and websites  

Publicity/Media: Short and long lead publicity campaign targeting DIY, Home Improvement & Craft enthusiast media Partner with high-traffic blog/website Instructables.com Short and long lead publicity targets to also include consumer general interest outlets and publications, including Forbest Online, HGTV Online, DIY Network Online, PopSugar, BuzzFeed, Quartz Men-centric media outlets: GQ, BroBible, Gear Patrol, Primer, Made Man, Bullz-Eye, Acquire, Guyism, Men’s Journal, Esquire, Cigar Aficionado, Smooth, Best Life, Man Tripping, Target craft outlets for reviews and excerpts, including: MilkMade, Make Online, Keep Busy, Dotdash, Primary DIY & Home Improvement Outlets-Magazines: Do It Yourself, House & Home, Log Home Living, This Old House, Popular Mechanics, Make, Instructables, Curbly, Man Made DIY, AcmeDIY.com, Remodelaholic, Top Mom, Dad & Parenting Blogs and other outlets: How To Be A Dad, Moms Who Think, Geekdad, Single Dad Laughing, Gays With Kids, Mocha Dad, Dad or Alive, Dadland.com, Bobblehead Dad, Top dailies – Huffington Post, USA Today, Miami Herald, NY Times, NY Post, Chicago Tribune, LA Times, Boston Globe, The Guardian, LA Weekly, Sacramento Bee, Toronto Star, Globe & Mail, Montreal Gazette, Minneapolis Star-Tribune Syndication: King Features Syndicate, Tribune Content Agency Home Improvement/Hardware/DIY Industry-Trade Outlets: Hardware Retailing, Hardware + Building Supply Dealer, Hardware Merchandising.

Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib