‘A blast of fresh air. Mike cuts through the nonsense and delivers powerful storytelling lessons in a calm and fluent style. Essential reading.’ - Vahe Vartanian, Founder And CEO, Global Family Office Community

‘Mike Sergeant is a PR guru. Brilliant advice on getting your message to the people who need to hear it.’ - Jeremy Bowen, Middle East Editor, BBC News

‘In this age of fake news and failing trust, honest, open PR, with the customer at the heart of every message is the only way to progress. Mike’s observations and guidance throughout his book are sensitive and thought provoking.’ - Lucinda Bruce-Gardyne, Founder, Genius

‘A small fortune worth of PR guidance, media and presentation training for the price of a book. And a good read as well’. - Chris Roberts, CEO, Invision Comms

‘Mike masterfully cuts through corporate smoke and mirrors to provide a wonderfully scripted and hugely credible common sense guide to public relations, drawing on his wealth of journalistic and PR experience. It nails what is so often overlooked – the power of compelling storytelling and that people are always at the heart of a good story. I’d recommend it to anyone joining the industry’. - Nicola Pearson, Head Of Corporate PR, British Airways

‘Fascinating, fun and full of useful advice.’ - Simon Lancaster, Speechwriter

‘Mike Sergeant’s brilliant manifesto for PR will help you find the human beings in your world and connect with them through stories they can relate to.’ - Tim Dunford, Senior PR Manager, Uswitch.Com

‘A must-read for everyone in business who wants to get their messages across.’ - Simon Bucks, Former Executive Producer, Sky Business News

‘Mike is 100% right that getting your story straight is at the heart of effective communication and his book will help you do that.’ - Guto Harri, Communications Professional and Presenter

‘PR FOR HUMANS is much more than PR for humans. It is an essential insight that can help transform leaders into great leaders. It is a simple masterclass that can help average communicators become great communicators. It shows how to influence reputation through story-telling. This book is a must-read for leaders who want to get to the top, and CEOs or politicians who want to stay at the top.’ - Edmund King OBE, AA President

‘A must-read for business leaders in this most challenging time. With a powerful mixture of stories as a journalist to interviewing and working for corporate leaders, Mike underlines the much forgotten ‘human’ message. PR is about people, it is all it will ever be, if you want to be listened to then tell a compelling story. This book brilliantly tells you how.’ - Neil Sherlock CBE, Former Special Adviser to Deputy Prime Minister Nick Clegg

‘A reminder for every PR person to keep it human if you want to keep it successful.’ - Jonathan Charles, Managing Director, Communications, European Bank for Reconstruction and Development (EBRD)