Talk Effectively: Every word matters. Communicate with purpose.
20 thought-provoking lessons
by BUILD&BECOME
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Pub Date 2 Mar 2021 | Archive Date 4 Apr 2019
Quarto Publishing Group - White Lion Publishing | White Lion Publishing
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Description
Uncover the hidden organization of the language we choose, the way we start and end conversations and the subtle, yet profound ways in which words influence us in all elements of our lives.
Drawing on decades of study – from interrogations to sales enquiries, everyday talk to workplace interactions – we present 20 dip-in lessons that examine how talk really works and how every word matters.
Marketing Plan
Key Selling Points: 20 visually-led lessons: easy-to-digest graphics and accessible text clearly explain key concepts in a stylish and highly collectable package. Professor Elisabeth Stokoe will leverage her connections as an expert at the top of her field – a Tedx and Wired speaker, and Guardian writer. Growing market for core self-improvement books on key skills aimed at a younger (24-45) demographic.
Key Campaign Activity Publicity focus on pop culture outlets and reviewers Target traditional trade outlets Use author contacts in the US
Trade: Series pitch to: Library Journal, Publishers Weekly, Shelf Awareness, Booklist, Bookriot, NY Times, Wall Street Journal and NPR.
Consumer: Outreach to top pop culture reviewers and outlets GoodReads Giveaway in February
Publicity/Media: Targeted pitches to pop culture reviewer, outlets and bloggers including: Buzzfeed, Huffington Post, Mental Floss, Geekscape, Pop Culture Beast, Refinery 29, Wired, Entertainment Weekly, The Observer, etc. Pitches to Library/University outlets: HerCampus, CoEd, School Library Journal, Booklist, PW, Lifehacker, Campus Talk, BookPage, Pitches to business outlets: The Wall Street Journal, Harvard Business Review, The Atlantic, Slate, Fast Company, TIME, Forbes
Available Editions
| EDITION | Other Format |
| ISBN | 9781781318171 |
| PRICE | US$15.00 (USD) |
| PAGES | 160 |
