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Harness the Power of Personal Branding and Executive Presence has one purpose--to show you how to embody your authenticity and elevate your life and career.
S. Renee Smith, a nationally recognized self-esteem, branding and communication expert, and speaker, simplifies personal branding and demystifies executive presence. With each eye-opening insight, well-illustrated example, compelling story and mind elevation exercise, you'll be engaged and inspired as you see yourself, your life, and your dreams take flight.
Within these pages, S. Renee, a certified professional coach, provides you with a clear and concise process to create a plan for your brand and shows you how to:
- Craft and communicate your brand message. How do you answer the question, "What do you do?" Do you tell people your title? When you do, you don't add value to your cause to impress upon our audience the value you bring. Learn how to answer, "What do you do?" in a way that intrigues people to want to know more about what you do and the problem you can help them solve.
- Leverage your skills, talents, abilities, experiences, and networks for greater success. Have you ever assessed your brand equity? Do you even know what it means? Brand equity includes the tangible and intangible assets you have that position you as an expert. It's what people come to expect from your brand based on your record, relationships, and reputation. You'll assess and measure your brand equity, so you know your brand's strengths and how to best position them.
- Build strategic partnerships to expand your brand. Do you want to create alliances and build partnerships, but you don't know how? It's vital to develop connections that are substantial, influential, and mutual to keep your career or business on a continuous incline. When you consider a partnership, it should be significant for your growth and theirs. The scope of your influence and network should expand, and there must be mutual value. You'll get the strategy on how to identify and build the right partnerships for added credibility and influence.
- Effectively promote yourself to get your audience's attention without being boastful. How do you combine everything you've learned to promote your brand and advance your career? Harness the POWER gives you the wisdom you need to become the expert at the table, the go-to person in the company, or wherever you desire your brand to take you.
Harness the power of your true essence with executive presence and watch your life and career soar!