Bourbon Curious
A Tasting Guide for the Savvy Drinker with Tasting Notes for Dozens of New Bourbons
by Fred Minnick
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Pub Date 3 Sep 2019 | Archive Date 1 Oct 2019
Quarto Publishing Group – Harvard Common Press | Harvard Common Press
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Description
“The world has been waiting for this book.”
—Jeffrey Morganthaler, author of The Bar Book and Drinking Distilled
In this updated edition of Bourbon Curious: A Tasting Guide for the Savvy Drinker—using the same tasting principles he offers in his Kentucky Derby Museum classes and as a judge at the San Francisco World Spirits Competition—Minnick cuts to the chase, dismissing brand marketing and judging only the flavor of this all-American whiskey.
Bourbon Curious groups bourbon into four main flavor profiles—grain, nutmeg, caramel, and cinnamon. While many bourbons boast all four flavor notes, one delicious sensation typically overpowers the rest. This book reveals more than 50 bourbon brands’ predominate tastes and suggests cocktail recipes to complement them. In addition, Minnick spends some time busting bourbon’s myths; unraveling its mysteries; and exploring distiller secrets, disclosing the recipes you won’t find on a bottle’s label.
This updated edition contains all the best new bourbons and revised tasting notes on any bourbons that have undergone a substantial change since the original edition. And like good-tasting bourbon, Bourbon Curious is approachable to all!
Marketing Plan
Key Campaign Activity
Pre-publication: Media outreach to food and drink media, including media who covered his previous books. Pre-order campaign on Authors online platforms: his website, Facebook ( 3.4K followers) Instagram ( 4.7K followers) Twitter
Trade: Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews
Consumer: Promote on Authors online platforms Goodreads giveaway
Publicity/Media:
Magazine: Food & Wine, Martha Stewart Living, Vogue, bon appetit, Gather Journal, Saveur, Edible, People, Rachael Ray Every Day, Good Housekeeping, Parade, Women’s World, Cherry Bombe, PUNCH, Imbibe
Online: Epicurious, bon appetit Healthyish, Eater, Buzzfeed, Food52, Huffington Post, Eat Your Books, Tastebook, Cooking with Amy, Delish, The Kitchn, Design Sponge, Food Republic, The Kitchn, Serious Eats, Edible Feast, Epicurious, Mother Earth News, Gear Culture, Bless This Stuff, Recipes Now, The Outdoor Wire, The Growler, CityPages
Available Editions
| EDITION | Other Format |
| ISBN | 9780760364901 |
| PRICE | US$26.00 (USD) |
| PAGES | 256 |
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