Vegan Mac and Cheese
More than 50 Delicious Plant-Based Recipes for the Ultimate Comfort Food
by Robin Robertson
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Pub Date 17 Sep 2019 | Archive Date 17 Oct 2019
Quarto Publishing Group – Harvard Common Press | Harvard Common Press
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Description
Like most people, chances are you’ve eaten a lot of macaroni and cheese in your life. If you’re new to a plant-based diet, you might be wondering if you can still enjoy this comforting meal. You’ll be happy to know the answer is “Yes!” Robin shows you how to make what she calls Mac Uncheese—rich, delectable pasta dishes featuring vegan cheese sauces that start with plant milks, vegetables, and nuts as their base ingredients. Using these sauces—or, if you prefer, using store-bought vegan cheese—you can make many tempting variants of the cheesy pasta dish, from the familiar and homey, such as Mom's Classic Mac UnCheese, to the globally adventuresome, such as Indian Curry Mac or Salsa Mac and Queso.
An entire chapter is devoted to veggie-loaded mac and cheese dishes, like Buffalo Cauliflower Mac, Arugula Pesto Mac UnCheese, or Smoky Mac and Peas with Mushroom Bacon. Another chapter serves up meatless mac and cheeses made meaty with lentils, jackfruit, mushrooms, and more. And, for delicious fun, there are recipes for Mac and Cheese Balls, Mac 'n' Cheese Pizza, Waffled Mac and Cheese, and Cheesy Mac Muffins.
In addition to the recipes, Vegan Mac and Cheese features lists of toppings, add-ins, and other ways to be creative with these plant-based mac and cheese recipes, which will warm your soul all year long.
Marketing Plan
Key Selling Points 50 completely different and decadently delicious vegan recipes for everyone's favorite comfort food Robin Robertson is a veteran restaurant chef, cooking teacher, and an acclaimed writer. She pens a regular column for VegNews Magazine and has written for Vegetarian Times, Health Naturally, Restaurant Business, National Culinary Review, American Culinary Federation Magazine, and Better Nutrition
Key Campaign Activity National media outreach targeting health/wellness and women’s lifestyle media Author promotion via pre-order campaign on Robin Robertson’s Global Vegan Kitchen Pre-publication: Long lead media outreach targeting health/wellness and women’s lifestyle media Pre-order campaign via author platform (4,600 Facebook) & website www.robinrobertson.com (uvm: 7K)
Trade: Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews Display at BEA/BookCon
Consumer: Goodreads giveaway Promotion on Quarto Cooks
Publicity/Media: Magazine: Real Simple, Better Homes & Gardens, Good Housekeeping, Martha Stewart Living, Clean Eating, Prevention, Spirituality & Health, Health, Women’s Health, Shape, Runner’s World, Outside, Edible, Cherry Bombe, Gather Journal, Natural Solutions, Alternative Medicine, Yoga Journal, Live Naturally, Mother Earth News
Online: all online editors for above magazines, Well + Good, Refinery29, MindBodyGreen, Hello Glow, The Nest, Design Sponge, Hello Giggles, The Chalkboard Magazines, DIY Network, Conscious Lifestyle Magazine, Greatist, alive, SheKnows, PopSugar, PureWow, YogiApproved, Goop, ChooseVeg.com, Ecorazzi.com, EcoVeganGal.com, FindingVegan.com, HappyCow.net, HappyHerbivore.com, JoyfulVegan.com, KrisCarr.com, NutritionFacts.org, OneGreenPlanet.org, OurHenhouse.org, TheKindLife.com, ThePPK.com, TryVeg.com, Vegan.com, VeganBodyBuildling.com, VeganStreet.com, Chocolate-Covered Katie, Choosing Raw, FatFree Vegan Kitchen, Healthy.Happy.Life., Meet The Shannons, Oh She Glows, Olives for Dinner, The Discerning Brute, The Gay Vegans, The Sexy Vegan, This Rawsome Vegan Life, Vegan Yack Attack, Vegansaurus, Vegan Richa
Available Editions
| EDITION | Other Format |
| ISBN | 9781558329737 |
| PRICE | US$22.99 (USD) |
| PAGES | 144 |
Average rating from 47 members
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