What the Great Explorers Took into the Unknown
by Ed Stafford
Pub Date 17 Sep 2019
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In this unique and enthralling book, explorer and survivalist Ed Stafford curates 25 great expeditions through the lens of the kit these remarkable explorers took with them. In an environment where lack of preparation could mean certain death, the equipment carried, ridden and sailed into uncharted territories could mean the success or failure of an expedition. Was it simply a case of better provisions and preparation that helped Amundsen beat Scott to the South Pole? And how has the equipment taken to Everest changed since Hillary’s first ascent?
Through carefully curated photographs and specially commissioned illustrations we can see at a glance the scale, style and complexity of the items taken into the unknown by the greatest explorers of all time, and the impact each item had on their journey. How it potentially saved a life, or was purely for comfort or entertainment, and how these objects of survival have evolved and adapted as science advances, and we plunge further into the extremes.
Conquering fears and mountains, adversity and wild jungles, each item these explorers flew, pulled or hauled played a crucial role in their ambitious and dangerous missions to find out a little more about our world. Through each of these objects, we can gain a better understanding ourselves.
Get an intimate view of these and more amazing expeditions:Roald Amundsen, race to the Pole: Norwegian expedition (snowshoes, Primus stove, piano, violin, gramophone…)Amelia Earhart, first woman to fly solo across the Atlantic Ocean (Bendix radio direction finder, parachutes, emergency life raft, rouge…)Tim Slessor, first overland from London to Singapore (machetes, crowbar, typewriter, Remington dry shaver, tea…)Nellie Bly, around the world in 72 days (Mumm champagne, accordion, silk waterproof wrap, dark gloves…)
Key Selling Points: A unique approach to a well-supported subject. Author with own expedition experience driving the authenticity of the selection, and his own experience in survival makes the topic particularly apt. Commissioned illustrations to elevate the archive photography, providing promotable content for features and review.
Key Campaign Activity
Pre-publication: Pre-publication campaign to build anticipation and awareness at outlets covering adventure travel, sports, geography, at niche and consumer general interest media as well as mainstream book reviewers with PDFs and advance copies
Consumer Marketing: B2C email campaigns via Quarto Knows mailing lists Giveaways at select blogs and websites
Publicity/Media: Advance copies and PDFs key travel, outdoor enthusiast, general interest outlets, including in-flight magazines Heavy emphasis to outdoors/nature, extreme adventure sports, men’s general interest outlets such as Adventure Journal,
American Life: Outdoor Living, Backpacker, Backcountry, Camping Today, Outside, Colorado Life Magazine, Elevation Outdoors, Endurance Magazine, Mountain Living, National Geographic Traveler, Outdoor Athlete, Out There Monthly, Pathfinders Travel Magazine, Trailblazer and various regional outlets Reviews, excerpts photo galleries at travel, and general interest websites and blogs
Target short and long lead publicity to also include mass-appeal/general interest outlets: Entertainment Weekly, USA Today, People US, Parade, Salon, Huffington Post, Slate, Time, online equivalents Book reviewers in daily newspapers: USA Today, New York Daily News, New York Post, Arkansas Democrat-Gazette. Atlanta Journal-Constitution, Austin American-Statesman, Bay Area News Group, Boston Globe, Chicago Tribune, Detroit Free-Press, Houston Chronicle, Los Angeles Times, Milwaukee Journal Sentinel, Minneapolis Star Tribune, Pittsburgh Post-Gazette, San Antonio Express-News, St Louis Post-Dispatch Author interviews at travel radio shows and podcasts Heavy emphasis on fall holiday gift guides