Key Selling Points:  Timely study of city birds, as nature programmes and nature writing are all turning towards ‘the feral city’, and embracing how the urban environment is a natural habitat for wildlife.  A perennially popular topic, with a dedicated bird-watching demographic, as well as the more general reader who bought Bird Bingo and Matt Sewell’s Our Garden Birds.  Award-winning author, Stephen Moss has a proven sales track and well regarded within the birding community (Garden Birds 90,990 UK TCM; Planet Earth II UK 51,907; the Great British Year 28,652 UK TCM). Illustrator Marc Martin has a dedicated Instagram following of 144k. 

Key Campaign Activity  Pitch to the Birds, Nature, and Gardening community   Promote the book through the author and illustrator’s websites, social media, and connections in the bird community 

Trade Review: Library Journal, Publishers Weekly, Shelf Awareness    

Publicity/Media: 

Long-lead Newspapers and Magazines - Audubon, Boston Globe Magazine, San Diego Union-Tribune, Living Bird, Bird Watcher's Digest, BirdWatching, Winston-Salem Journal, Sun Herald, Birding  

Consumers: Mother Nature Network, Birds & Blooms, All About Birds, Bird Life International, Live Mint, National Parks Traveler, Dotdash, Owlcation, Bird Canada  Review Coverage: Wildbirds, Ornithology, The Birdhouse Chick, Bird Watching Daily, Garden Therapy, 10,000 Birds, Wingnut