Key Selling Points: Learn to make healthy, delicious, and show-stopping plant-based desserts Anthea (Canberra, Australia) shares a collection of simple to sophisticated vegan desserts with plenty of gluten-free, refined sugar–free and allergy-friendly options, including trade-secret recipes from her boutique cake business

Key Campaign Activity Longlead review copy push to top food magazines Review copy push to targeted top vegetarian and health blogs  

Pre-publication: Pre-order promotion on authors blog Rainbow Nourishments, social media, a workshops and pop-up events internationally EatYourBooks giveaway Goodreads giveaway  

Trade: Review copy to Booklist, Kirkus, Library Journal, Publishers Weekly, Shelf Awareness

Retail: n/a  

Consumer: Facebook/Instagram targeted ad campaign Promotional outreach to targeted food and lifestyle blogs: Brit+Co, TheEveryGirl, Food52, MindBodyGreen, Oh She Glows, PureWOw, The Haute Mess, TheKitchn, Well+Good Trailer at QuartoKnows

Publicity/Media: Longlead pitch to targeted print magazines: Bon Appetit, CleanEating, Food & Wine, Natural Health, Real Simple, Saveur, Vegetarian Times, Vegetarian Today, VegWorld, Women’s Health, Yoga Journal Review copy push to national newsprint, including Boston Globe, Chicago Tribune, Denver Post, Los Angeles Times, New York Times, San Francisco Chronicle, Seattle Times, Wall Street Journal, Washington Post Review copy push to top online food, wellness and women’s sites: Chickpea Magazine, Food52, Health.com, theKitchn, Leite’s Culinaria, MindBodyGreen, Self, Shape, SplendidTable.com, Tasting Table, VegNews, Vogue.com, Well+Good