Start-Ups, Pivots and Pop-Ups
How to Succeed by Creating Your Own Business
by Richard Hall; Rachel Bell
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Pub Date 3 Oct 2019 | Archive Date 25 Mar 2020
Kogan Page Ltd | Kogan Page
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Description
FINALIST: Business Book Awards 2020 - Start-Up Inspiration Category
Start-Ups, Pivots and Pop-Ups is a must read for anyone with a business idea and the desire to be successful. It gives the reader the skills and knowledge to survive in today's innovation and entrepreneurial-focused world. This book is about starting a business. It's about putting your toe in the entrepreneurial water - perhaps through doing a short term business gig or a pop-up business - and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you'll learn how to deal with them and create a new business that is robust and ready to grow.
Start-Ups, Pivots and Pop-Ups shows you the best ways of starting, testing and growing a business. It shares the stories, experience and insights of those who've done it, and explains how to innovate, trial, refine and succeed. Even if your business idea struggles, you'll find out how to learn so much that you'll pivot your business, try again and then win big time. You'll learn from a range of organizations including Blue Cow Vodka, Sandows Cold Filtered Coffee, Monty's Bakehouse and Lagom Kitchenware.
Available Editions
| EDITION | Other Format |
| ISBN | 9780749497460 |
| PRICE | US$32.99 (USD) |
| PAGES | 256 |
Available on NetGalley
Featured Reviews
Pam S, Reviewer
Since I'm interested in creating my own business, I requested this book. It was a really useful reminder of what to watch out and a few nice ideas I got.
If you're at the same stage, I'd recommend.
Thanks a lot for the copy!
Reviewer 565000
“We have never seen so perfect a storm of change, so perfect a landscape in which to plant a new business.”
This book could not be more timely. In a world of political and economic uncertainty, traditional job security is threatened at every level.
There truly is a start-up revolution and is happening worldwide, especially with women, millennials, disadvantaged and marginalised entrepreneurs who have the attitude, mindset, drive and social skills to engage with an audience who can benefit from what they have to offer.
The authors have curated an excellent collection of case studies and examples of start-up companies to demonstrate the key three aspects of any business:
• Partnership and People skills.
• Total customer focus. The current argument is to find products for your customers, not customers for your products. This demands a deep understanding of who your customers are and what they are looking for.
• Professionalism. Excellence in execution is the key. “There is no place for mediocrity in the 2020s.” This is one reason why Pivoting from one business element or idea to another is a great way to transform any business in response to a challenge.
Pop-up businesses are an ideal way to experiment and test innovative and unique ideas with a niche audience and are inexpensive to get started.
No matter how small your business, the authors make it clear that you still need to plan how you will generate growth and profit in the business, how often you will review your results, and then execute on that plan. This will drive your momentum and energy so that you can take advantage of opportunities and persist when challenged.
This book is an excellent primer for anyone considering starting a new business and a brilliant reminder to those of us who already have done so. Recommended.
