Talking about this book? Be sure to tag it using #TheTangledWebWeWeave #NetGalley
The internet was supposed to be a thing of revolutions. As that dream curdles, there is no shortage of villains to blame--from tech giants to Russian bot farms. But what if the problem is not an issue of bad actors ruining a good thing? What if the hazards of the internet are built into the system itself?
That's what journalist James Ball argues as he takes us to the root of the problem, from the very establishment of the internet's earliest protocols to the cables that wire it together. He shows us how the seemingly abstract and pervasive phenomenon is built on a very real set of materials and rules that are owned, financed, designed and regulated by very real people.
In this urgent and necessary book, Ball reveals that the internet is not a neutral force but a massive infrastructure that reflects the society that created it. And making it work for--and not against--us must be an endeavor of the people as well.
"An excellent summary of how we got where we are, and how we can move forward to build a better internet" —Jimmy Wales, founder of Wikipedia
"A fascinating exposé of the world behind your screen. Timely, often disturbing, and so important" —Caroline Criado Perez, author of Invisible Women: Exposing Data Bias in a World Designed for Men
"An illuminating and focused guide on who controls the internet and how it controls us. Will change how you see the world" —Peter Pomerantsev, author of This is Not Propaganda: Adventures in the War Against Reality
New York Times Book Review confirmed
Author has a large Twitter following, 69K, that we'll be activating for preorders
Early librarian and academic campaign with newsletters starting mid-summer
Potential for Reddit AMA focusing on James’s history closer to pub day
Reddit ads offering a special promo/discount
Graphics highlighting blurbs for social and Amazon A+
Big mouth campaign targeting tech journalists
Outreach to special interest groups offering discount to members in exchange for promotions
Coordination with UK publisher to cross promote