The Tangled Web We Weave

Inside The Shadow System That Shapes the Internet

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Pub Date 6 Oct 2020 | Archive Date 4 Feb 2021

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Description

We all see what the internet does and increasingly don't like it, but do we know how and more importantly who makes it work that way? That's where the real power lays...

The internet was supposed to be a thing of revolutions. As that dream curdles, there is no shortage of villains to blame--from tech giants to Russian bot farms. But what if the problem is not an issue of bad actors ruining a good thing? What if the hazards of the internet are built into the system itself?

That's what journalist James Ball argues as he takes us to the root of the problem, from the very establishment of the internet's earliest protocols to the cables that wire it together. He shows us how the seemingly abstract and pervasive phenomenon is built on a very real set of materials and rules that are owned, financed, designed and regulated by very real people.

In this urgent and necessary book, Ball reveals that the internet is not a neutral force but a massive infrastructure that reflects the society that created it. And making it work for--and not against--us must be an endeavor of the people as well.
We all see what the internet does and increasingly don't like it, but do we know how and more importantly who makes it work that way? That's where the real power lays...

The internet was supposed to...

Advance Praise

"An excellent summary of how we got where we are, and how we can move forward to build a better internet" —Jimmy Wales, founder of Wikipedia

"A fascinating exposé of the world behind your screen. Timely, often disturbing, and so important" —Caroline Criado Perez, author of Invisible Women: Exposing Data Bias in a World Designed for Men

"An illuminating and focused guide on who controls the internet and how it controls us. Will change how you see the world" —Peter Pomerantsev, author of This is Not Propaganda: Adventures in the War Against Reality

"An excellent summary of how we got where we are, and how we can move forward to build a better internet" —Jimmy Wales, founder of Wikipedia

"A fascinating exposé of the world behind your screen...


Marketing Plan

New York Times Book Review confirmed

Author has a large Twitter following, 69K, that we'll be activating for preorders

Early librarian and academic campaign with newsletters starting mid-summer

Potential for Reddit AMA focusing on James’s history closer to pub day

Reddit ads offering a special promo/discount

Graphics highlighting blurbs for social and Amazon A+

Big mouth campaign targeting tech journalists

Outreach to special interest groups offering discount to members in exchange for promotions

Coordination with UK publisher to cross promote

New York Times Book Review confirmed

Author has a large Twitter following, 69K, that we'll be activating for preorders

Early librarian and academic campaign with newsletters starting mid-summer

...


Available Editions

EDITION Other Format
ISBN 9781612198996
PRICE US$27.99 (USD)
PAGES 272

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Average rating from 7 members


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