Win more sales by becoming your client’s most trusted business partner

Are you struggling to win new clients and build strong business partnerships?

If the answer is YES then this book is for you! With this book, you will learn proven ways to get your client's confidence and build trusted business partnerships. 

With this ILLUSTRATED book, you will learn proven ways to gain your client's confidence and build trusted business partnerships, with examples from the first interaction to how you maintain the trust once you establish it.  

In B2B sales today, it is all about gaining your client’s trust, and doing it quickly is important. That way, you will consume little of the client's time. Much of the client's buying decision would be complete even before your first meeting.  

The client is putting his investments in your hands. That is why a client will do what it takes to minimize any risk. Your job as a sales executive is never to betray that trust. It is hard to repair a damaged professional relationship once we break trust. 

What are some benefits of being a trusted business partner? 

* You will win more business. 

* You will get introduced to more fresh business opportunities.

* You will get more referrals.

* Gain valuable insights.

* An advantage in the RFP process.

* The client will give you the benefit of the doubt.

* Timely payments.

Who should read this book:

* Sales engineers who want to win more clients and build strong business partnerships with them. 

* Sales managers and business owners who need to coach their sales team to gain more clients and establish long-lasting partnerships with them.

* Entrepreneurs like you. If you have a fantastic product or service for B2B clients but you are new to selling; this book will be the shortcut to your road to success.

About Trust in a B2B Environment:

Trust is the foundation of a successful business partnership. It is the glue that ties all successful relationships together, whether in business or in life. It does not matter what product, services, or information you sell. If you do not sell with trust, then you will not make much of an impact on people who matter—your clients. 

As a sales coach and veteran sales executive, I understand this best. With over 35 years of experience in sales, I have conducted businesses in over 50 countries. 

In this game-changing book, I have identified the FOUR Cs of a successful business relationship: Communicate, Conduct, Competence, and Character. 

Sales executives are much like icebergs; we only see one-seventh of their bulk above the water surface. Only a certain number of your qualities will show during the first meeting with a client. It will take some time before a client gets to see all of them. If your clients like what they see, they will move forward with the deal, and over time, you build trust.  

After reading this book, you will know: 

* Why trust is the fundamental part of any business relationship 

* How a trust-based partnership will benefit your career

* How to leverage trust-based selling to fine-tune your skills and win long-term clients

* What you can do to gain, maintain, and even rebuild trust once you break it

For the price of a cup of coffee, you will learn the shortcut to becoming a trusted business partner, something that I spent YEARS learning!