The speed of change, advances in technology and communication mediums means we are required to be more nimble in order to adapt to the rapidly evolving competitive landscape. Research by the World Economic Forum (WEF) and McKinsey (Management consultancy) highlights the increasing importance of soft skills, setting out the critical skills that will be required from the future workforce. Furthermore, it is becoming increasingly challenging for parents to equip their children with the qualities to be resilient to face life’s challenges and flourish.

Nurturing Soft Skills introduces the COACH framework to help parents nurture Confident, Outgoing, Articulate, Creative and Happier children, who feel empowered to try new things and believe they can always bounce back if success is not immediate.

This book is about creating a caring and supportive environment for nurturing such qualities, laying solid foundations during a child’s most formative years, developing enquiring minds with the ability to problem-solve, the motivation to excel, and for lasting happy childhood memories.