'A delightful and scintillating hymn to science. Resolutely a non-scientist, Robin Ince discovers with awe that when science addresses the "big problems" and destroys familiar beliefs, it does not leave us in a cold, meaningless and de-humanized world, but in a one which is colourful, human, full of intensity and wonder.' - Professor Carlo Rovelli, bestselling author of Seven Brief Lessons on Physics 

'Wonderful! A beautifully written elegy to science, combining wonder, mystery and humour. Curiosity dances across the pages. Robin's take on science is human, funny but also deeply enthralling.' - Professor Alice Roberts, TV presenter, academic and bestselling author of Ancestors

'Robin is the most engaging of science communicators. As someone who also struggled with science as a child, still finds physics an impossible foreign tongue, and came late to the fulfilment of a curious mind, I found this book by turns challenging, entertaining and moving.' - Steve Backshall, BAFTA-winning British explorer, naturalist, presenter and writer 

'With razor-sharp wit and insight, Robin slices into the biggest questions of our time. The Importance of Being Interested left me smiling and thinking more deeply' - Commander Chris Hadfield, astronaut and bestselling author

'Brilliant and Entertaining. Science is done by humans, and humans are the only reason that science matters: curiosity is part of human nature, but sometimes we need reminding just how much is out there to explore and enjoy.' - Dr Helen Czerski, Physicist and bestselling author of Storm in a Teacup