Instincts of a Talent Agent

Entrepreneurial Takeaways from an Industry Insider

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Pub Date 15 Mar 2022 | Archive Date 13 Apr 2022
Cypress House, Independent Book Publishers Association (IBPA), Members' Titles

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Description

Instincts is an entrepreneur’s guide to success in the entertainment field, whether in front of the camera or behind it, on the creative or the business side. Marc’s advice is impeccable; he says the things no one else in show business will, things that those who want into the business need to know. Marc has a heck of a story to tell—it’s powerful, outspoken talk from a widely recognized agent on how to master the industry using an entrepreneur’s specific skill set. Marc shares deeply personal experiences from the trenches, experiences he’s shared with such eminent names as Lauren Bacall, Floyd Mayweather, Jr., Christopher Reeve, Quentin Tarantino, Whoopi Goldberg, Dr. Phil, and others, along with what he learned and how to apply the knowledge. He also offers cautionary tales and hilarious moments, all of which add up a book that tells it like it is for those who are truly serious about a career in entertainment.

MARC GUSS is an entertainment-industry entrepreneur and former top agent at WME, formerly the William Morris Agency, who went out on his own and built the world’s biggest voiceover community. Considered the guru of voiceover, Marc has a worldwide social media following that includes thousands of voiceover artists, trusted executives, and creatives and producers who’ve come to rely on him as their compass.

ACM Talent is a unique management company that represents the most respected voiceover talent. Marc Guss designed it to elevate his clients’ careers with opportunities and guidance at the most dynamic, diverse, and lucrative levels. Marc’s insider view of the evolving nature of the entertainment field has enabled him to position ACM at the leading edge of the industry, offering a vast domain of new markets and initiatives—business opportunities that once were unimaginable. Marc steers ACM with the values, passion, and skill he’s demonstrated throughout his career. As an agent, he represents A-list celebrity and branded talent while negotiating deals for the world’s most sought-after voices. Marc also serves on the board of directors of the Society of Voice Arts and Sciences (SOVAS), and is a Syracuse University College of Law graduate, admitted to practice law in New York.

Instincts is an entrepreneur’s guide to success in the entertainment field, whether in front of the camera or behind it, on the creative or the business side. Marc’s advice is impeccable; he says the...


Advance Praise

“Marc Guss is the real deal. He knows what he’s talking about!”
—Whoopi Goldberg

“A smart, sensible, and practical guide. Marc’s unique combination of skills enable him to negotiate deals for his clients that maximize their rewards while protecting the ownership and integrity of their creative output.”
—Alan Kannof, former head of William Morris Agency, New York

“The luckiest artists in the business are those who are represented by Marc Guss.”
—Jim Birdsall, voice of CNBC

“Marc Guss is the real deal. He knows what he’s talking about!”
—Whoopi Goldberg

“A smart, sensible, and practical guide. Marc’s unique combination of skills enable him to negotiate deals for his...


Marketing Plan

Extensive social networking; interviews, excerpts, review copies to influencers

Extensive social networking; interviews, excerpts, review copies to influencers


Available Editions

EDITION Hardcover
ISBN 9780998785479
PRICE US$18.95 (USD)

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