Emotion by Design

Creative Leadership Lessons from a Life at Nike

by Greg Hoffman

This title was previously available on NetGalley and is now archived.

Buy on Amazon Buy on Waterstones.com

*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.

Pub Date 7 Apr 2022 | Archive Date 10 Feb 2023

Random House UK, Cornerstone | Cornerstone Press

Business, Leadership, Finance | Nonfiction (Adult)

Talking about this book? Use #EmotionbyDesign #NetGalley. More hashtag tips!

Description

Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team

'The marketing genius between Nike . . . Greg Hoffman has inspired me tremendously' Steven Bartlett

'Reading this book made me smile in my soul, proving that creativity, community and empathy has created one of the greatest brands of our lifetime' Mary Portas

'What a book. I couldn't put it down' Chris Evans

__

Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world.

Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers.

Creativity. It's a skill that can be learnt, just like any other.

Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.
__

'An unforgettable account of a man and a business that never had to try to be someone else's idea of cool - because they had already defined it themselves' Rory Sutherland, Vice-Chairman of Ogilvy and author of Alchemy

'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better' Seth Godin

'Will help marketers and creatives connect with their audiences like never before. Highly recommended' Professor Jonah Berger, author of Contagious

'Brilliant . . . A must-read for any marketer, businessperson or creative' Nir Eyal, author of Hooked

Advance Praise

'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg helps us see how a commitment to our creative practice can make any story better.' - Seth Godin

'Emotion by Design is Greg Hoffman's transformative and intensely personal journey building one of the world's most important, groundbreaking brands. It's a must-read if you work with creatives, and if you want to unlock their unique genius to build authentic brands and waves of support across your entire company.' - Laszlo Bock, author of WORK RULES!

'Not only does Emotion by Design offer a gripping insight into the creation of some of the most iconic marketing in history, it is also a powerful love letter to the power of a sense of purpose in doing our work.' - Bruce Daisley, author of THE JOY OF WORK

'This is the ultimate playbook to unleash creativity in any team - and in turn effect real, transformative change for you and your company.' - Jake Humphrey, author of HIGH PERFORMANCE

'Establishing an emotional connection is critical for building a brand. In this brilliant book, Greg Hoffman draws on a lifetime of experience at Nike to reveal how any team can make brand connections stronger. It's a must-read for any marketer, businessperson or creative.' - Nir Eyal, author of HOOKED and INDISTRACTABLE

'Filled with remarkable stories from Greg Hoffman's time at Nike, Emotion by Design offers a distinctive framework that will help marketers and creatives connect with their audiences like never before. Highly recommended.' - Professor Jonah Berger, Wharton Business School, author of CONTAGIOUS

'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg helps us see how a commitment to our creative practice can make any story better.' - Seth Godin

'Emotion by Design is Greg...