Build a Better Business Book
How to Plan, Write, and Promote a Book That Matters. A Comprehensive Guide for Authors
by Josh Bernoff
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Pub Date 20 Jun 2023 | Archive Date 21 Jun 2023
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Description
Your brain burns with a powerful idea worth sharing. Could writing a business book spread that idea, create real change, and launch your career on the path to visibility and influence?
Definitely. But don’t start by piling up words. Instead focus on the story. What urgent problem does your reader face? How can they solve it? And what journey must your reader take as you guide them from confusion to understanding, action, and success?
Build a Better Business Book is the first accessible and comprehensive guide for authors who want to create impact. Josh Bernoff, a bestselling author, veteran editor, and insightful writing coach with decades of experience on 45 successful book projects, explains the systematic way to refine your idea and then research, write, publish, and promote a book that matters. Learn how to:
- Build your book not just from ideas but from people and their compelling stories — and how you can research and tell those stories.
- Write a first chapter that creates powerful motivation by emotionally connecting with readers.
- Select among the three major publishing models — traditional, self-publishing, and “hybrid” — on the axes of speed, cost, and influence.
- Plan your book as a project, then efficiently execute on that plan with a low-stress, high potency tool: the fat outline.
- Structure chapters that no reader can put down.
- Collaborate with coauthors, editors, and ghost writers without excessive bloodshed.
- Promote your book to maximize your sales, revenue, and influence.
Josh Bernoff’s book projects have generated over $20 million for their authors. This guide includes results of an extensive author survey and secrets from interviews with successful business authors like Jay Baer, Laura Gassner Otting, Phil M. Jones, Joe Pulizzi, and Scott Stratten.
Don’t waste valuable energy without accomplishing your goals. Construct your business book as a compelling story, and you won’t just get your words in print. You’ll create change in the minds of your readers. And that is the first step to making a meaningful impact on the world.
Advance Praise
Endorsed by more than 50 successful business authors
“If you’re serious about writing a business book that matters, then look no further. Josh Bernoff’s step-by-step approach, backed by years of experience and insider knowledge, will show you how to create a compelling story that connects with readers and drives real change.” —Daniel H. Pink, #1 New York Times bestselling author of When, Drive, and To Sell Is Human
“There are way too many business books out there, but no guides to business books quite like this. Josh is the architect behind the blueprint for success in this industry.” —Scott Stratten, coauthor of UnMarketing and five other bestselling business books.
“Josh gets what countless teachers of this craft seem to forget: Your book should not be fancy packaging for yet another hollow guide, checklist, or personal success story. Your book should share something profound that transforms readers and shapes markets. If that’s the business book you aspire to write, start by reading this one.” —Jay Acunzo, author of Break the Wheel: Question Best Practices, Hone Your Intuition, and Do Your Best Work
“If you’re thinking about writing a business book, start here. This book provides the formulas for your success, from concept to writing to launch and all the in-betweens you didn’t even know you needed to know.” —Melissa Agnes, author of Crisis Ready: Building an Invincible Brand in an Uncertain World
“Build a Better Business Book is staggeringly useful, and I’m more than a little angry that I had to write six books without it. This is the new, definitive guide to making a business book happen.” —Jay Baer, coauthor of Youtility: Why Smart Marketing Is about Help Not Hype
“If you care about quality, this indispensable writing guide from respected book coach Josh Bernoff will teach you exactly how to start (and finish!) the business book you’ve always dreamed of writing. Even after writing nine books myself, I found Josh’s advice to be consistently useful and wonderfully non-obvious.” —Rohit Bhargava, three-time Wall Street Journal bestselling author and cofounder of Ideapress Publishing
“Finally, a definitive, complete resource for every author who needs to connect the dots from pitching to writing to publishing to promoting! You don’t know what you don’t know about developing a book—but Josh does, and now you can too.” —Margot Bloomstein, author of Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap
“With this book, Bernoff provides a very actionable plan for aspiring—and published— authors.” —Chris Brogan, author of Catching Appfire
“When I write, I feel Josh’s presence like Jiminy Cricket on my shoulder, guiding my every word and sentence. Now, he’s written the go-to handbook for writing a business book your audience is going to want to read. I will never write another book without this one at my side.” —Todd Caponi, author of The Transparency Sale and The Transparent Sales Leader
“As the master of writing without bullshit, Josh reveals twenty-four essential areas that demand action when designing a book capable of standing out in a sea of sameness. This is a clear blueprint for aspiring authors who’d prefer to learn the pitfalls before they publish.” —Dave Carroll, author of United Breaks Guitars: The Power of One Voice in the Age of Social Media
“Your breakthrough idea deserves a breakthrough bestseller. When you finally decide to write that book, this is the indispensable guide to making it great.” —Dorie Clark, Wall Street Journal bestselling author of The Long Game and executive education faculty, Duke University Fuqua School of Business
For the complete list of endorsements, please request the book or reach out to info@amplifypublishing.com.
Available Editions
| EDITION | Paperback |
| ISBN | 9781645432555 |
| PRICE | US$29.95 (USD) |
| PAGES | 280 |
Links
Available on NetGalley
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