Eyes Wide Open
How to Make Smart Decisions in a Confusing World
by Noreena Hertz
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Pub Date 12 Sep 2013 | Archive Date 15 Dec 2013
HarperCollins UK | William Collins
Description
In ‘Eyes Wide Open’ Noreena Hertz does for decision-making what Daniel Kahneman did for thinking.
• Why should you be wary of experts?
• Are emails destroying your ability to think?
• How do you know which sources of information are credible?
• Whose advice should you trust?
‘Eyes Wide Open’ will help you through the data deluge and show you how to make better and smarter decisions.
By weaving together cutting-edge research with real-world examples from Hollywood to Harry Potter, NASA to World War II spies, Hertz constructs a path to more astute and empowered decision-making in ten clear steps. With razor-sharp insight and an instinct for thought-provoking storytelling, she offers counterintuitive, effective guidance for making better choices—whether you are a businessperson, a professional, a patient, or a parent.
‘Eyes Wide Open’ is a game-changing book that empowers readers to become confident and wise decision-makers —savvy to how our emotions and habits can trip us up.
Advance Praise
'A wise, witty and inspirational guide to decision-making' Simon Sebag Montefiore, author of ‘Jerusalem: The Biography’
‘Helps you to survive the digital deluge… It's provocative, helpful and funny’ Martha Lane Fox
‘Provides great insights into how we make decisions and how we should be making them. It brilliantly combines academic research with a very pragmatic and helpful approach’ – Michael Lynton, CEO of Sony Entertainment, Inc.
'Witty, well-researched and practical … an invaluable guide for anyone facing tough decisions in today’s complex world' Dominic Barton, Global CEO of McKinsey & Co.
‘With 10 sensible steps to take, Noreena Hertz charts a sound decision-making route for us through a world in hyper-drive. I’d recommend a prudent first step—get this book’ Robert B. Cialdini, bestselling author of ‘Influence’
‘The go-to handbook for thinking intelligently and keeping your wits about you in an increasingly complicated and digital world’ – Don Tapscott, bestselling author of Wikinomics
‘One of the world’s respected thinkers. Her pioneering concepts … have the potential to impact government policy, public security and economic growth’ CNN
‘One of the world’s leading thinkers’ Observer
‘One of the world’s most inspiring women’ Vogue
‘One of the top British Public Intellectuals’ Guardian
Marketing Plan
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Available Editions
| EDITION | Other Format |
| ISBN | 9780007467105 |
| PRICE | £14.99 (GBP) |
