An MFA For Your MBA
Professional-Level Writing Advice for Mastering Communication and Creativity in Business and in Your Career
by Phillip Scott Mandel
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Pub Date 14 May 2024 | Archive Date 9 Jun 2024
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Description
The world of business is filled with jargon, cliché, and nauseating "work-speak." Most emails are boring, confusing, or too long. More and more often we encounter mindless and enervating "content," much of which is generated by content mills or AI. This book aims to fix that.
In An MFA for Your MBA, award-winning writer, editor, and marketing expert Phillip Scott Mandel offers authoritative instructions on improving writing skills. From the magic of metaphors to eliminating uninspired clichés, this book provides tips on keeping readers engaged and absorbing criticism, and outlines why it all really, really matters.
Combining the skills and techniques of a graduate-level MFA program in creative writing with decades of expertise in marketing as a marketing guru, Mandel delivers practical advice on becoming a better, more creative communicator in business and life.
Rock star. Ninja. Zig-zag. If these words make you want to puke, then this book is for you. If these words sometimes find their way into your writing, then this book is also for you.
Advance Praise
"Not just a book; it's a movement." -- CEO Weekly, March 2024
"Not just a book; it's a movement." -- CEO Weekly, March 2024
Available Editions
| EDITION | Paperback |
| ISBN | 9798891321236 |
| PRICE | US$19.99 (USD) |
| PAGES | 312 |
