The Art of Small Business Social Media
A Blueprint for Marketing Success
by Peg Fitzpatrick
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Pub Date 19 Nov 2024 | Archive Date 19 Nov 2024
Rowman & Littlefield | Rowman & Littlefield Publishers
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Description
In The Art of Small Business Social Media, social media expert Peg Fitzpatrick offers a comprehensive guide tailored specifically for small business owners. Recognizing that social media isn’t a one-size-fits-all tool, Fitzpatrick provides a roadmap for entrepreneurs to navigate the digital landscape effectively. Drawing from her extensive experience working with brands big and small, she demystifies choosing the right platforms, crafting a robust social media plan, and engaging with communities online. Real-world examples from various industries serve as case studies, offering actionable insights that can be applied to any small business setting.
Whether you’re a solo entrepreneur or part of a small team, The Art of Small Business Social Media is your key to unlocking the full potential of social media marketing. It’s not just about being online; it’s about being online effectively. This book equips you with the skills to participate in the digital world and thrive in it, giving your business a competitive edge in today’s marketplace.
Peg Fitzpatrick is a social media powerhouse and co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. She was the first head of social strategy for Canva and has led successful social media campaigns for global brands like Motorola, Audi, TJMaxx, and Google. She lives in Keene, NH.
A Note From the Publisher
This is a set of uncorrected page proofs. It is not a finished book and is not expected to look like one. Errors in spelling, page length, format and so forth will all be corrected by the time the book is published several months from now. Photos and diagrams, which may be included in the finished book, may not be included in this format. Uncorrected proofs are primarily useful so that you, the reader, might know months before actual publication what the author and publisher are offering. If you plan to quote the text in your review, you must check it with the publicist or against the final version. Please contact reviews@rowman.com with any questions. Thank you!
Available Editions
EDITION | Hardcover |
ISBN | 9781538192993 |
PRICE | US$29.95 (USD) |
PAGES | 344 |