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FMCG: The Power of Fast-Moving Consumer Goods
Complete History, Current E-Strategy
by Greg Thain & John Bradley
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Pub Date
27 Aug 2014
| Archive Date
31 Dec 2014
Description
A history of 18 of the world's top FMCGs: Coke,
Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz,
Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter &
Gamble, Pepsi, Reckitt Benckiser and Unilever. Includes emerging markets, where
the biggest players succeed or die and where the next generation is surely
preparing to conquer. FMCGs under a microscope.
A history of 18 of the world's top FMCGs: Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter &...
Description
A history of 18 of the world's top FMCGs: Coke,
Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz,
Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter &
Gamble, Pepsi, Reckitt Benckiser and Unilever. Includes emerging markets, where
the biggest players succeed or die and where the next generation is surely
preparing to conquer. FMCGs under a microscope.
Advance Praise
This is an exceptionally thorough review of what is our
largest industry. Over 600 pages, giving the history of 20+ leaders. There are
some very interesting beginnings and early failures, the middle years, the take
overs up to the last 10 years in detail. What make the companies tic, what is
their DNA then right up to date with what are they doing in today
electronically driven market place. There is a web site linked to the book
which is promising to keep all tables and information up to date. Would like to
have seen a little more on China / India and the new competitors that must be
on the way. But I shall be using for all my students, to build many case
studies with. ~ Timothy Johnson, Educator UK
This is an exceptionally thorough review of what is our largest industry. Over 600 pages, giving the history of 20+ leaders. There are some very interesting beginnings and early failures, the middle...
Advance Praise
This is an exceptionally thorough review of what is our
largest industry. Over 600 pages, giving the history of 20+ leaders. There are
some very interesting beginnings and early failures, the middle years, the take
overs up to the last 10 years in detail. What make the companies tic, what is
their DNA then right up to date with what are they doing in today
electronically driven market place. There is a web site linked to the book
which is promising to keep all tables and information up to date. Would like to
have seen a little more on China / India and the new competitors that must be
on the way. But I shall be using for all my students, to build many case
studies with. ~ Timothy Johnson, Educator UK
Marketing Plan
Available in Ebook, Paperback and Case Laminate. Book is fully indexed.
Available in Ebook, Paperback and Case Laminate. Book is fully indexed.
Available Editions
| EDITION |
Other Format |
| ISBN |
9781622876471 |
| PRICE |
US$49.95 (USD)
|
Additional Information
Available Editions
| EDITION |
Other Format |
| ISBN |
9781622876471 |
| PRICE |
US$49.95 (USD)
|
Average rating from 6 members
Featured Reviews
Phil i, Reviewer
Fascinating story of how business has developed over the past few decades such that many consumer goods are dominant, and how this has come about. Looking forward to reading.
Featured Reviews
Phil i, Reviewer
Fascinating story of how business has developed over the past few decades such that many consumer goods are dominant, and how this has come about. Looking forward to reading.
