‘The Cat Bride is as lushly hallucinatory as it is fierce. Shirley-Jackson-esque in tone, black humour, and spirit, I was mesmerised from page one.’ —Paul Tremblay, New York Times bestselling author of Horror Movie and A Head Full of Ghosts

‘This book is a raw, gorgeous and deeply strange delight. It lures you into its shadowy, slippery world and doesn’t let go. Rich with visceral beauty and dreamy oddness, Lowdy’s story – if you choose to believe it – is smart, knowing and wildly compelling.’ —Hazel Barkworth, author of Heatstroke and The Drownings

‘The Cat Bride perches between the unearthly realm of fairytale and the feral tumult of adolescence; wielding both with absolute assurance to tell a devastating story. I was captivated from page one.’ —Matt Wesolowski, author of Six Stories

PUBLICITY PLAN

‘The Cat Bride is as lushly hallucinatory as it is fierce. Shirley-Jackson-esque in tone, black humour, and spirit, I was mesmerised from page one.’

Paul Tremblay, New York Times bestselling author of Horror Movie and A Head Full of Ghosts

STRATEGY

• Position The Cat Bride as a unique literary horror novel from an exciting new voice in the genre – both a classic animal transformation tale as well as a mesmerising exploration of gender, desire and restraint set in 90s Britain

• Early copies to be sent to key authors, influencers and horror reviewers in order to garner early quotes and build buzz including CJ Tudor, Matt Wesolowski, Eliza Clark, Daisy Johnson, Lauren Archer, Edward Carey, AL Kennedy, Heather Parry, Kirsty Logan, Adam Leslie, Lisa Tuttle, Jamie Buxton, Alison Flood, James Lovegrove, Suzi Feay, Amanda Craig, John Connolly, Laura Purcell. Proof copies for possible endorsement have already been requested by Matt Wesolowski, Adam S. Leslie, Kirsty Logan and Ben Tufnell.

• Drive an effective reviews campaign, targeting literary and horror review slots across the national press and magazines.

• Work with Charlotte to draw out angles for feature and interview, such as the allure of body horror, animal metamorphosis in horror and the origins of ‘animal brides,’ and develop a Q&A exploring these themes and more, as well as Charlotte’s own writing journey.

MEDIA TARGETS

Print review targets to include

• national press and magazines such as The Guardian, The Observer, The Times, The Sunday Times, Daily Mail, Financial Times, Stylist, New Statesman, The Spectator, Literary Review, The Big Issue, TLS, Strong Words.

• specialist press such as SFX, SciFiNow, Starburst

Feature targets to include The Guardian, i news, The Big Issue.

Broadcast interview targets include BBC Radio 4 Woman’s Hour, Front Row and the upcoming new books programme, BBC Radio Devon, BBC Radio Scotland, BBC Radio Ulster, Times Radio.

Pitch Charlotte for podcast interviews such as Confessions of a Debut Novelist, Write and Wrong, This Is Horror, A Pair of Bookends, Field Ramble and Ginger Nuts of Horror.

Online feature and review targets to include Bookanista, CrimeFictionLover, This Is Horror, SciFiNow.

Pitch Charlotte for festivals, both literary and specialist throughout 2024, including Cymera Festival, Capital Crime, UK Ghost Story Festival, Budleigh Salterton Literary Festival, Fowey Festival of Arts.

Proposed KPIs:

1-2 print reviews

1+ features (print and online)

1+ interviews (print, online and broadcast)