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Not About Golf

The Life Changing Joy of Playing The Game

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Pub Date 24 Jun 2025 | Archive Date 30 Nov 2025
Mike Berland | Regan Arts.

Description

“My worst day of golf with friends is still one of the best days of my life,” is a phrase Mike Berland lives by.

The world of golf is rife with myths and misconceptions: golf is too expensive, golf is too hard, golf is an elitist sport, there’s no access to golf courses, etc. Mike Berland, is not a professional. He is not a golf instructor. He's not even a great player. What he is is passionate about how the culture of golf can change your life by building personal and business relationships and introducing you to a great worldwide community full of fun, exercise, nature, and play. Golf changed his life. NOT ABOUT GOLF inspires you to change yours.

Not About Golf is a handbook for the golf curious that can inspire you to enhance your business connections, fall in love, and build a unique and fun community.

You’ll also get in shape while walking, talking, and learning the language of golf. And, if you’re really lucky, as Mike Berland has been, you may have the opportunity to travel the world experiencing beautiful natural settings, the great outdoors, and lasting relationships, both personal and professional.

Golf is also getting more diverse, rapidly becoming the game everyone can play. Women have broken the mold of golf tradition, as golf becomes one of the fastest growing sports for women in the country. There are now over 6.4 million female golfers in the United States and 38% of all golfers under the age of 18 are girls. People of color, especially black and Latinos are embracing the sport as they never have before. And an influx of young players is challenging the stereotype of golf as just a game for seniors.

The good news about golf is it’s never too late to start. Golf is a sport you can play for the rest of your life, whether you play on simulators at indoor bars, or you score an invitation to one of the most spectacular golf courses in the world. This character building sport which requires emotional control and honesty is a laboratory for positive life-skills, such as; generosity, humility, humor, kindness, and friendship.

Golf teaches us to live in the moment, it teaches us to network and to do business, but at the end of the day this book isn’t about golf. It’s about how each swing, each course, each day can always be better than the last. It's about hope, optimism, and enjoying nature with your community. It’s not about golf. It’s about you.

“My worst day of golf with friends is still one of the best days of my life,” is a phrase Mike Berland lives by.

The world of golf is rife with myths and misconceptions: golf is too expensive, golf...


A Note From the Publisher

can contact PR team at notaboutgolf@high10media.com

can contact PR team at notaboutgolf@high10media.com


Advance Praise

Mike Berland is a strategic advisor, communications consultant, and expert in consumer behavior and trends with more than 30 years of experience. MSNBC named him "The Genius Pollster" for his political and business insight.

Mike is the founder of Decode_M, acquired by Penta, where he is now a Senior Partner. He is the former CEO of Edelman Berland and president of Penn, Schoen & Berland. He has advised leading brands such as Airbnb, OpenAI, Crocs, Estée Lauder Companies, StockX, Microsoft, Meta, and the National Hockey League. His commentary has appeared widely in the media, including on Fox Business Network's Mornings with Maria.


He is the author of four books, including bestsellers Maximum Momentum, Become a Fat-Burning Machine, What Makes You Tick. His latest book, Not About Golf, explores how golf's momentum fosters joy, connection, and opportunity.


Mike is a Commonwealth Scholar from the University of Massachusetts and a former chair of the Gotham Chapter of New York City’s Young Presidents’ Organization. An avid golfer, he enjoys playing courses around the world and building relationships through the game.

Mike Berland is a strategic advisor, communications consultant, and expert in consumer behavior and trends with more than 30 years of experience. MSNBC named him "The Genius Pollster" for his...


Available Editions

EDITION Hardcover
ISBN 9781682452349
PRICE US$28.00 (USD)
PAGES 224

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Featured Reviews

The recognition that golf teaches "emotional control and honesty" reveals how recreational activities can serve as laboratories for character development.

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