"Jasmine Kah Yan Loo clearly shows her understanding of not only her culture but humans in their entirety, both in their beauty and their tragedy!! Using her experience of working with the human psych she has weaved together this beautiful story that instead of focusing on shortcomings a person may have, tells a story of perseverance and using everything to their advantage!! With such compelling prose i was captivated through this whole book, unable to put it down and thinking about it in between every chance I had to read. The characters all felt very real, the writing was easy to understand and lose yourself in and the magic system was very interesting still leaving you with some mystery. To top it all off with that ending. Oh, that ending. I can not share anything without spoiling. So all I can say, is when this book becomes available, read it!!!" - Samuel R on Fable https://fable.co/book/reigning-fire-by-jasmine-kah-yan-loo-9780645896046

"I ordered this book right away... I can’t wait to dive into this one particularly because of the cultural representation." – @whispers.from.the.bookshelf on Instagram

This debut fantasy novel will be promoted through a mix of organic and targeted strategies:

• Author website featuring paperback editions, digital editions, and direct sales
• Instagram and Facebook author accounts, including shareable art inserts and story highlights
• Targeted outreach to fantasy bloggers and micro-influencers, including NetGalley reviewers
• Goodreads listing with quote excerpts and teaser chapters
• Limited ARC giveaways for readers with proven review history
• Inclusion in professional mental health networks and neurodivergent communities (due to thematic overlap)
• Facebook and Instagram ads targeting fantasy readers aged 18+

No TikTok paid ad campaigns at this time. Review requests will be prioritised for readers with relevant genre history or neurodivergence-aligned interests.