"Take a personal Eras tour with Swiftynomics and musically meander across the history of women in the economy, society, and family. Being a Swiftie has never been more meaningful."
—Claudia Goldin, Harvard University, and Nobel Prize–winning author of Career and Family: Women's Century-Long Journey toward Equity

"Swiftynomics is the rallying cry we didn't know we needed. It's smart, fun, and asks exactly the right question: What happens when women own their economic power? Misty Heggeness shows us that whether you're filling stadiums or juggling three jobs while caregiving, you're part of a revolution. This book will leave you feeling seen—and ready to shake things up."
—Reshma Saujani, founder of Girls Who Code and Moms First, and author of Pay Up: The Future of Women and Work (and Why It's Different Than You Think)

"No one understands the Swift Effect quite like Misty Heggeness. With sharp analytical insight, she weaves together data and cultural lore to show how Taylor Swift and her contemporaries are rewriting the rules of the economy. Swiftynomics is a playbook for the rule breakers, the storytellers, and the dreamers determined to change the end game.”
—Cody Broadway, NBC Universal executive producer of The Swift Effect

"This upbeat and irreverent tribute to feminist economics shows what a can-do attitude can do: make big ideas sing."
—Nancy Folbre, author of Making Care Work: Why Our Economy Should Put People First

"Reading Misty Heggeness is like talking to a smart, funny, deeply knowledgeable friend. She shows us how a path to an abundant, prosperous society runs through women: as producers, consumers, storytellers, entrepreneurs, professors, change artists, and moms. Our era is now!"
—Anne-Marie Slaughter, Bert G. Kerstetter '66 University Professor Emerita of Politics and International Affairs, Princeton University

• National book tour planned -- following major Eras tour stops
• First serial placement
• Book review, off the book page, and podcast tour
• Influencer outreach
• Advertising in print and digital