“As a business professor who has taught and engaged with senior executives for over thirty-five years, I found The Power Within a refreshing departure from conventional leadership models—grounding competencies like power and resilience in timeless myth. Keith’s pairing of mythological archetypes with real coaching stories is both intellectually rigorous and deeply human. A book for any leader ready to look inward before leading outward.”

—Dr. Prem Shamdasani, NUS Executive MBA, associate professor of marketing and academic director at National University of Singapore Business School

“A remarkable book by a remarkable man. A fascinating account that shares unique perspectives on how to be a leader in business and life through the lens of Greek mythology.”

—Sir Clive Jones, CBE

“Our conversation on salary negotiation on Keith’s podcast was one of the most direct I have had on the subject, and his book carries that same quality throughout. Keith uses characters who have survived for thousands of years to expose something remarkably contemporary: how power, ambition, influence, and human behaviour shape the workplace. It is a refreshing reminder that while the world of work has changed, people really have not.”

—Souhila Keffi, advisory council member at Harvard Business Review, founder of The Pay Edge, and adjunct lecturer at National University of Singapore

“Keith and I wrote leadership books around the same time. Mine is a choose-your-own adventure survival guide for stressed leaders trying to find their next step. The Power Within is something else entirely. Something deeper. This isn’t a book to rush through and tick off your list. It’s one to pause, read a chapter, breathe, reflect, then move to the next. It’s written by the real deal, someone who has earned the wisdom he shares, lived through the highs and lows, and never let himself get stuck in either. The Power Within takes the wisdom and the flaws of the ancient gods and brings them bang up to date. You don’t need to know the myths going in. You’ll want to by the time you finish. This isn’t a leadership book that tells you who to be. It shows you how to become it.”

—Leah Stockley, cofounder of Let’s Flow, adjunct lecturer at Singapore Management University, and author of Momentum

“The leaders worth following are the ones who create conditions for others to succeed. This book proves that’s true everywhere: different industries, different continents, same foundation of authenticity, resilience, and people. A book worth your time.”

—Olly Riches, managing partner for Asia Pacific and global board member of Page Executive

“Most leadership books tell you what to do next. The Power Within asks a harder question: What’s already driving you? Keith places ancient Greek stories alongside real modern leaders, and the pattern is uncomfortable. Power, ego, fear, ambition: different centuries, same human wiring. As a master certified coach, I can tell you transformation never comes from more answers. It comes from better questions. This isn’t a book about

mythology. It’s a mirror.”

—Geraldine Gauthier, MCC, founder of GoMaster Coach

“Ninety-two years of family history closed on my watch. A home was sold. And in that silence, for the first time in decades, there was a space rather than defeat. Inhale sabr, exhale shukr; breathe in patience, breathe out gratitude. Keith took time to truly know me, and through this book, I was reminded I am good enough as Nichol, not for what I carry, but for who I am.”

—Nichol Ng, former group CEO of X-Inc and cofounder of The Food Bank Singapore

“Keith is one of those rare people whose self-belief has never been dented by his talent or drive. He’s lived every register of life: the rough-and-tumble of nightclubs in the Valleys of Wales and South London, evenings with royalty and dignitaries, corners of the world seen through decades of hard-won experience. He’s a fascinating mix of gut instinct and forensic insight, and this book captures him exactly as he is.”

—Andrew Camp, commercial director of Greater Thameslink Railway, non-executive director and vice chair of Principal Medical Ltd

“The Power Within is a rare leadership book indeed. It doesn’t just explore leadership theory; it does so through a vehicle I’ve not seen used in modern leadership writing before. Keith has woven ancient mythology, contemporary leadership, and deeply human stories together, drawing on both his own insights and conversations with a diverse range of people who are experts in their fields. The result is something that feels thoughtful, original, and surprisingly practical. It challenges without preaching and leaves you reflecting long after you’ve put it down. I was

honoured to be part of it.”

—Kate Waterfall Hill, leadership coach and author of How to Lead

“Reading the chapter Keith built around our conversations, I recognized things about my own leadership I hadn’t fully named until I saw them on the page. ‘I am not the owner, I am but a labourer.’ It’s a line I’ve said, but seeing it become the spine of someone else’s argument about power and stewardship made me understand why it mattered. The Power Within doesn’t flatter leadership. It asks harder questions than most books in this space dare to.”

—Clinton Ang, managing director of Hock Tong Bee, Cornerstone Wines

“As someone who believes that every meaningful creation begins with a story, I found The Power Within deeply resonant. Keith masterfully connects ancient Greek wisdom with the timeless human experiences we all share, reminding us that leadership is ultimately a journey of self-discovery. This is a book that encourages you to look inward, reflect deeply, and lead with greater purpose, authenticity, and quiet conviction.”

—Simone Ng, founder and executive creative director of Simone Jewels

“Who would have thought that the sober authority of a bouncer, the cumulative expertise of smartly sourced leaders, and the tenacity to develop the pen of a consummate author would generate such an unmissable

contribution to the business world?”

—Steve Dawson, TV presenter, broadcaster, and presentation and public speaking coach

“Keith doesn’t teach leadership from a stage. He’s lived every hard lesson going. Give him any subject, any place, any person, and he’ll have a story that gets straight to the heart of it. The Power Within strips away the

theory and gets to what leadership actually costs. Rarely has a book on the subject felt this honest and human.”

—Kirsten Kilby, chief operating and marketing officer of Hettich

“The Greek philosophers believed that true wisdom came from lived experience. By that definition, Keith Power is a wise man. A truly self-made business leader, here he weaves stories of his own inspirational journey and insights into a thought-provoking guidebook for leaders at all levels.”

—Teymoor Nabili, former international news anchor at BBC, Al Jazeera, CNN, CNBC, and Channel News Asia

“Creative leadership is central to a company’s success. There are Welsh businesses that would benefit hugely from the stimulation this book brings. It’s deeply satisfying to see a member of the Welsh diaspora contributing to a subject so important to growing the Welsh economy.”

—Walter May, founder and CEO of GlobalWelsh

“The Power Within moves between the debates of Olympus and the decisions of the boardroom: gods who are as human as we are, leaders capable of god-like feats. Keith turns myth into a mirror. Read closely, and the lesson is yours.”

—Theng Kiat Goh, independent director of Embed Financial Group Holdings and board director of SG International Marathon

“Leadership tempts you to manage what you project rather than confront who you are. Keith cuts straight through that temptation. His work is a genuinely refreshing look at what happens when you stop performing and start examining the depths underneath. It’s a reminder that real strength isn’t image management; it’s knowing yourself when the noise stops.”

—Geoff Howie, market strategist for SGX Group

“The Power Within asks a question most leadership books avoid: not what should you do with power, but who are you when you have it? Keith Power sets aside the usual territory of skills and behaviours and goes somewhere harder—into character. He does it by weaving Greek mythology through the candid, sometimes uncomfortable stories of real leaders. The result is a book that is both intellectually serious and genuinely honest; it does not flinch from failure or from the personal cost that leadership so often exacts. I would recommend it to anyone prepared to look past the mechanics of leadership and examine the person carrying the title. The book’s real argument is simple: The hardest leadership work happens inward.”

—Grzegorz Janzen, general manager of API Transfer Technologies Polska & CEE (Central Eastern Europe)

“Myths that have lasted three thousand years set against leaders honest enough to say what their hardest moment cost them, no frameworks to hide behind. Most leadership books tell you what to do. This one tells you who you’ll have become when the room stops applauding.”

—Victor Cui, entrepreneur, cofounder of ONE Championship, and an elected member of the Canadian Olympic Committee

“Keith’s book names traps most leaders fall into: mistaking control for leadership when trust feels uncertain. He shows the power in asking rather than imposing, in being honest rather than composed. The Power Within doesn’t hand you leadership answers; it hands you a mirror, then asks what you would do. Every leader I know should read it.”

— Mollie Rogers, founder of Emotional Inclusion®️