Lager
The Definitive Guide to Tasting and Brewing the World's Most Popular Beer Styles
by Dave Carpenter
Pub Date
Quarto Publishing Group - Cool Springs Press
Voyageur Press
Pub Date
Description
—Garrett Oliver, Brewmaster, The Brooklyn Brewery, Editor-in-Chief, The Oxford Companion to Beer
Lagers are being reinvented in the United States and abroad as intrepid breweries are rediscovering the joys of colder fermentation and pushing lagers well beyond the realm of pilsner. Lager offers a complete tasting guide to the full spectrum of lager styles, from Munich Helles and Festbier to California Common and Baltic Porter. Taste along and find your new favorite lager! This book also answers such historical and contextual questions as:Why does lager, not ale, dominate world beer production, despite its comparative difficulty to produce?Why are certain European styles like Vienna lager more associated with brewing in Mexico than on the Continent?What does St. Louis have to do with České Budějovice?What role does lager play in today's expanding craft beer landscape?For homebrewers, Lager includes key brewing considerations as well as a selection of lager recipes.
Marketing Plan
Campaign Focus:
Quality craft lagers have largely escaped public acknowledgement...until now. Today, a lager renaissance is underway in the United States and abroad; intrepid breweries are rediscovering the joys of colder fermentation and pushing lagers well beyond the realm of pilsner. Lager offers a complete tasting guide to the full spectrum of lager styles, from Munich Helles and Festbier to California Common and Baltic Porter.
Key Selling Points:
· Topic in under-published—Lager has largely been neglected in the homebrew arena
· Author is editor in chief of a primary homebrewing magazine (Zymurgy) with direct ties to the American Homebrewers Association (Boulder, CO)
· Appeals to homebrewers and readers looking for a fun read on the history and styles of lager
Key Campaign Activity
Promotional outreach to core audience via Zymurgy
Review copy push top beer publications
Review copy push to men’s magazines
Available Editions
| EDITION | Other Format |
| ISBN | 9780760352151 |
| PRICE | US$25.00 (USD) |
Available on NetGalley
| (EPUB) |




