Key Campaign Activity

National media outreach

Promoted Instagram and Facebook ads

Pre-publication:

National media outreach targeting food, health/wellness and pop culture media

Promoted Instagram and Facebook ads timed for National Unicorn Day on April 9th

Trade:

• Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews
• Display at BEA/BookCon

School/Library:

• Submit for review in Library Journal
• Display at ALA Annual and Midwinter Conferences

Consumer:

• Promotion on Quarto Cooks

Publicity/Media:

• Magazine: Food & Wine, Martha Stewart Living, Vogue, bon appetit, Gather Journal, Saveur, Edible, Sweet Paul, Real Simple, People, Rachael Ray Every Day, Good Housekeeping, Parade, Women’s World, Cherry Bombe, O The Oprah Magazine, Cooking Light, Martha Stewart Living, Fine Cooking, Newsweek, The Week, Food Network Magazine, Family Circle
• Newspaper: The New York Times, Wall Street Journal, Washington Post, The Boston Globe, Los Angeles Times, Philadelphia Inquirer, AM New York, Austin American Statesman, Pittsburgh Post Gazette, Chicago Tribune, food editors from top 25 regional newspapers
• Online: Epicurious, bon appetit Healthyish, Eater, Buzzfeed, Food52, Huffington Post, Eat Your Books, Tastebook, Cooking with Amy, Delish, The Kitchn,  Design Sponge, Food Republic