Media Points

• Excellent timing – stories of rare books have been in the news (To Kill A Mockingbird sequel, Go Set a Watchman and the story behind it's publication)
• Antiques and collectibles and the stories and the people behind them are fascinating
• Author is an expert on the subject; is the editor of Fine Books & Collecions magazine

Pitch

Few collectors are as passionate or as dogged in the pursuit of their quarry as collectors of rare books. In Rare Books Uncovered, expert on rare and antiquarian books Rebecca Rego Barry recounts the stories of remarkable discoveries from the world of book collecting.

Prior to Publishing Date

6-8 months prior to pub date:

• Pitch sheet written and presented to sales team
• ARCS will be ordered for long-lead publication opportunities
• Official introduction to author
• Author will receive media package, author kit, and press kit will be built
• Collect/create any additional material needed for the sales team
• Research & Schedule print advertising
• Partner with author on presales promotions and initiatives
• All author pages created; book page created on author's website/blog and book listed on all author social media
• Goodreads advanced giveaway set up and scheduled
• PDF of the book sent off to key reviewers to get early reviews up online

3-6 months prior to pub date:

• Pitch to long-lead media using ARC
• Encourage the author to share sneak peeks of the book, behind-the-scenes, cutting room floor content, etc to get her audience excited for the upcoming release
• Book any event opportunities (book signings/book tour); schedule a blogger release party where influential bloggers in her area can come out (invitation-only) to meet the author and see the book/ask questions to build online buzz
• Create collateral for events (postcards, posters)
• Creation of a book trailer video that we would then upload to Amazon, Barnes and Noble, our websites and social media pages, and the author's website and social media pages

Pub date and ongoing efforts:

• E-release to media, including: television, radio, magazines, newspapers (national and local to the author) websites, and blogs
• Review copies of the book sent out to all interested media
• Reviews of books published online and in magazines
• Author events will be announced on our in-house social media pages (Race Point/SPOON/Quarto) and the author's website and social media pages
• Book giveaways will be offered through the author's blog, social media events (TweetChats, Google+ Hangouts, Skype interviews, etc), and through supporting blogs
• Blog tour