The John Deere Century
100 Years of Green Tractors
by Randy Leffingwell
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Pub Date 27 Mar 2018 | Archive Date 15 May 2018
Quarto Publishing Group – Motorbooks | Motorbooks
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Description
Iconic John Deere tractors ranging from the spartan Waterloo Boy to the Model AOS, and from German and Argentine models to the acclaimed New Generation tractors are featured in this celebration of industrial tractor design. Loaded with photographs, both modern and vintage, and excellently written info, this book will have John Deere fans salivating.
Marketing Plan
Campaign Focus:
This comprehensive volume chronicles the history of the tractors that have carried the distinctive green and yellow livery for the past century.
Key Selling Points:
- This title celebrates the 100th anniversary of the first John Deere tractor, which is in 2017 or 2018 due to ambiguity on which model is considered first.
- John Deere has historically been on of Motorbooks’ strongest subjects
- This title is the most up-to-date John Deere history in the market.
Key Campaign Activity
Review copy push to targeted print magazines
Pitch to Agriculture and Farming focused outlets
Pre-publication:
Pre-publication campaign to build anticipation of the reveal including:
- Is this a licensed-book? Can we use John Deere for promotion? (143K twitter followers, 2.8 million uvm website, 3 million facebook followers)
Trade:
- Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness
Retail:
- Partner with Sales team to create a coordinated Sales and marketing effort
Consumer:
- Outreach to top John Deere Clubs: Two-Cylinder magazine, Deer Valley Collectors, Ohio Two-Cylinder Club Inc, Greater Kansas City Two-Cylinder Club
Publicity/Media:
- Early review copies to: Country, Progressive Farmer, Farm Journal, Country Living Magazine, Carolina Country, Tennessee Home & Farm, Progressive Farmer, Successful Farming1, Ruralite
- Review copy push to regional country living outlets: Oklahoma Living, My Indiana Home, The Hoosier Farmer, Our Ohio, Mississippi Farm Bureau Country, Louisiana Farm Bureau News, Oklahoma Country, Kansas Living, South Carolina Farmer, Louisiana Country
Available Editions
| EDITION | Other Format |
| ISBN | 9780760360217 |
| PRICE | US$40.00 (USD) |
| PAGES | 176 |
Featured Reviews
Reviewer 446033
Reference book about the history of this emblematic symbol which is John Deere. This is a good book to have in the school libraries.
Lynn B, Reviewer
For the John Deere fan that wants to know everything about the history of the company, this is a great resource! It's interesting and is filled with details of the company, the key employees and products. Many great pictures of both common and rare equipment shown in chronological order. I highly recommend it for any tractor fan.
Kari C, Bookseller
This book is a good history of The John Deere Company and their tractors. The book is arranged chronologically starting with the very beginning. The text is accompanied with wonderful photographs, including many rare tractors. I enjoy reading the stories behind the scenes. This book will make a wonderful gift. Enjoy
