Campaign Focus:
More than 300 of Brew Your Own Magazine’s best clone recipes are coming together in one book for the eager homebrewer.
 
Key Selling Points:
Dozens of IPAs, stouts, and lagers, easily searchable by style
Includes both classics and newer recipes from some of the best brewers in America: Brooklyn Brewery, Deschutes, Firestone Walker, Hill Farmstead, Jolly Pumpkin, Modern Times, Maine Beer Company, Stone, Surly Brewing Company, Three Flloyds, Tröegs, and many more
Includes overseas favorites from Germany, Belgium, and Britain
Key Campaign Activity
Promotional outreach to core audience via BYO Magazine
Review copy push top beer publications
Review copy push to men’s magazines
 
Pre-publication:
Pre-order online ad campaign at BYO
Pre-order promotion via BYO e-newsletter
Goodreads giveaway
Trade:
Review copies to Library Journal, Publishers Weekly

Consumer:
Book signing at Home Brew Con 2018 (June/Portland)
 
Publicity/Media:
Review copy push to top outdoorsman magazines and their online verticals, including: Esquire, GQ, Maxim, Men’s Health, Men’s Journal, Playboy
Review copy push to food and travel magazines, including: Food & Wine, Wine Spectator, Sunset
Review copy push to enthusiast publications, including: All About Beer magazine, Brew Your Own, Beer Advocate, Draft, Chilled, Imbibe, Ale Street News, Northwest Brewing News, Celebrator Beer News, Great Lakes Brewing News, Yankee Brew News, Beer West, Rocky Mountain Brewing News
Review copy push to top food and culture sites, including: buzzfeed, Chow, Serious Eats, Slate, Yummly
Regional author appearances (Vermont)