Key Selling Points: Iron Maiden is still hugely successful throughout the world – arguably as big as they have ever been – with a very loyal fanbase Iron Maiden's 16 studio albums have sold over 90 million units, more than Van Halen, Motley Crue, R.E.M., Neil Young, and Tom Petty—all successful book subjects with various publishers. The Final Frontier, the band's most successful album to date, debuted at No. 1 in 30 countries, including the UK, Brazil, Canada, the Czech Republic, Finland, France, Germany, Hungary, Japan, Saudi Arabia, Slovakia, and Spain. The 2008–2009 Somewhere Back in Time tour was seen by over 2 million people worldwide (equaling Bruce Springsteen's top tour ever). The author is well-respected in rock & metal circles and his audience continues to grow with every book  Key Campaign Activity Build awareness, drive pre-orders and sales post-pub date via early announcements and giveaways at metal and hard rock websites and blogs, as well as social media Pursue a premiere book prior to pub date at influential metal website Short and long lead publicity campaign pub date, targeting all hard rock and metal blogs, websites and publications Book giveaways will be offered through QPG blogs, Goodreads, rock/metal blogs, social media events, and supporting blogs Feature in ongoing B2B campaigns targeting music retailers.  Consumer: Quarto Knows social media campaigns Video trailer Facebook advertising with promoted posts; potential advertising at select metal websites and email campaign Quarto Knows B2C email campaign Giveaways at Goodreads, select rock and hard rock sites  Publicity/Media: Primary print magazines/outlets, hard rock & metal coverage: Revolver, Music Connection, Loudwire, Magnet, Decibel, Billboard, Counter Punch, Death & Taxes, FMQB, Goldmine, Maximum Rock n’ Roll, Premier Guitar, Guitar World, Guitar Player, Vintage Guitar, Guitar Aficionado Pursue author interviews, coverage, giveaways at metal and hard rock podcasts Rock/Metal/Music websites and blogs: Blabbermouth.net, Revolver, All Music Books, Aquarium Drunkard, Invisible Oranges, KNAC.com, Loudwire, Metal AF, Metal Life, Metal Insider, Music Junkie Press, Noise Creep, Pop & Hiss, Pop Matters, Reverb, Roadkill, Rocker Magazine, Something Else!, The Recoup Pursue author interviews and giveaways at other metal and hard rock podcasts: Metal Injection, Talking Metal, The Jasta Show, The Classic Metal Show, Full Metal Jackie, That’s Not Metal, Radioactive Metal Podcast Top dailies and alternative major-market weeklies – gift guide submissions – music sections: USA Today, Miami Herald, NY Times, NY Post, Chicago Tribune, LA Times, Detroit Free-Press, Boston Globe, The Guardian, LA Weekly, Sacramento Bee, Toronto Star, Globe & Mail, Montreal Gazette, Wall Street Journal, Minneapolis Star-Tribune Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib