Campaign Focus:

•            Written by Amy Kimoto-Kahn, a marketing whiz, this will be a thorough examination of how to use your hot pot and includes more than 75 recipes. •            Hot pot restaurants are a growing trend in urban areas with little printed competition right now. This book is part kitchen appliance book (ceramic hot pot or electric hot pot) and part soup/broth book. Includes donabe in Japan as well as other Asian-inspired hot pot recipes.

•            Will be fully illustrated with food photography as well as some local regional photography of Japan.  

Key Campaign Activity

•            Cross promotion with author platform (EasyPeasyJapanesey)

•            Food blogger review + giveaway campaign •            National media outreach      

Pre-publication:

•            Book announcement on EasyPeasyJapanesey (8k Facebook likes and 2k Instagram followers)

•            Pre-order campaign on EasyPeasyJapanesey (consider pairing with bento box and finished copy giveaway)

•            Finished book mailing to influencers and top food media

•            Press release  

Trade:

•            Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews

•            Display at BEA/BookCon  

School/Library:

•            Submit for review in Library Journal

•            Display at ALA Annual and Midwinter Conferences  

Consumer:

•            Purse partnership with hot pot company •            Author bookstore signings at on-sale (Boulder, CO)

•            Promotion on Quarto Cooks  

Publicity/Media:

•            Magazines: Real Simple, Martha Stewart Living, O The Oprah Magazine, Good Housekeeping, Better Homes & Gardens, Cooking Light, EatingWell, Canadian Living, Rachael Ray Everyday, Family Circle, First for Women, redbook, Parents, Woman’s Day, Working Mother, FamilyFun, bon appetit, Saveur, Food & Wine, Taste of Home

•            Newspapers: The New York Times, Washington Post, Wall Street Journal, top 50 regional newspaper food editors

•            Television: Hallmark Home & Family, local morning & daytime TV

•            Online: all online editions of newspapers and magazines above, Babble, PopSugar, Refinery29, Buzzfeed, Food52, Epicurious, bon appetit Healthyish, Eater, Huffington Post, Eat Your Books, Tastebook, Cooking with Amy, Delish, The Kitchn,  Design Sponge, Food Republic

•            Radio: NPR The Salt, NPR The Splendid Table, The Level Teaspoon,  WNYC Leonard Lopate, Good Food KCRW