Like moths to a flame, small businesses often have a fatal attraction to their products. The lucky ones learn—often the hard way—that the only path to success is to focus on People First.

In this book, author Mike Nutley distils into ten practical lessons the knowledge he has gained during fifteen years leading marketing teams at Global Top 50 brands and, more recently, guiding start-ups in accelerator programs. These lessons are vital for anyone starting their own business.

Discover how to define yourself, your market, connect with ideal customers and ensure you have a happy, productive team—all aspects critical to sustained long-term growth. If you want to quit relying on hope and tap into a source of certainty, this is for you.

No fluff. No hype. No A–Z business encyclopedia. Nutley dials in on what you must do, sharing with you his People First philosophy on starting a small business right, and providing readers with ten concise lessons complete with clearly defined action items. Get your copy now. *Please leave a review after you've read it.