People First
The Only Proven Way To Build A Business That No-One Has Told You Yet
by Mike Nutley
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Pub Date 22 Jun 2019 | Archive Date 18 Aug 2019
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Description
Like moths to a flame, small businesses often have a fatal attraction to their products. The lucky ones learn—often the hard way—that the only path to success is to focus on People First.
In this book, author Mike Nutley distils into ten practical lessons the knowledge he has gained during fifteen years leading marketing teams at Global Top 50 brands and, more recently, guiding start-ups in accelerator programs. These lessons are vital for anyone starting their own business.
Discover how to define yourself, your market, connect with ideal customers and ensure you have a happy, productive team—all aspects critical to sustained long-term growth. If you want to quit relying on hope and tap into a source of certainty, this is for you.
No fluff. No hype. No A–Z business encyclopedia. Nutley dials in on what you must do, sharing with you his People First philosophy on starting a small business right, and providing readers with ten concise lessons complete with clearly defined action items. Get your copy now. *Please leave a review after you've read it.
Available Editions
| EDITION | Ebook |
| ISBN | 9781075627804 |
| PRICE | US$1.11 (USD) |
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Featured Reviews
Terje O, Reviewer
This book contains very important information for budding entrepreneurs (and most other people as well), and is in a format that's easy to read several times as a reminder. There is nothing really new or revolutionary, but basic sound tips.
Rebeca N, Reviewer
** Thanks to Netgalley and the publisher for providing me with the digital copy of this book in exchange for my honest review **
Si bien las herramientas, y aspectos de la visión de negocios presentada, son conocidos en el mundo de los negocios, a través de diferentes autores, lo que hace útil al libro es el hecho de que estén compiladas, y tratadas de una forma simple. Tal como comenta la sinopsis, es un libro que apunta mas a personas que recién se inician en el mundo de los negocios, o que están iniciando un negocio nuevo. Algo muy útil que tienen los capítulos, es como van dando una guía paso a paso, de determinados puntos para llevar a adelante lo que se comenta en cada uno, lo cual le aporta practicidad al libro, y ayuda a que no sea un libro que quede guardado en un cajón y jamas se vuelva a consultar.
Dora Archie O, Reviewer
The format of writing here is simple and makes this an easy read for anyone who is starting a venture or working with people/creating teams and leading.
I loved particularly a new insight I picked up from this book, the author calls it the "3 sparks method" for improved active listening. It's his way of making sure he jots down or makes a mental note of the 3 things that stood out for him after any conversation.
Thanks Netgalley for the eARC.
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