Judy Joo's Korean Soul Food
Authentic dishes and modern twists
by Judy Joo
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Pub Date 7 Oct 2019 | Archive Date 7 Nov 2019
Quarto Publishing Group - White Lion Publishing | White Lion Publishing
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Description
Fresh from the success of Korean Food Made Simple, chef Judy Joo is back with a brand new collection of recipes that celebrate the joys of Korean comfort food and get straight to the heart and soul of the kitchen.
Drawing on her own heritage and international experience, Judy presents recipes that appeal to everyone, from street food to snacks and sharing plates, kimchi to Ko-Mex fusion food, and dumplings to desserts. Through clear, easy-to-understand recipes and gorgeous photography, Judy will help you master the basics before putting her signature fun, unexpected twist on the classics, including Philly Cheesesteak dumplings and a full English breakfast–inspired Bibimbap bowl.
With over 100 recipes, helpful glossaries, and tips on how to stock the perfect Korean store cupboard, there's something for amateur chefs and accomplished home cooks alike. So much more than rice and fried chicken, these truly unique recipes are simple, delicious, and will have everyone clamoring for more.
Marketing Plan
Key Selling Points: Judy is a highly promotable and hard-working author, she travels between London, NY and Asia and frequently undertakes TV appearances. She is currently filming two new TV shows to air in Autumn 2019, one for Food Network and one for Netflix. Very accessible approach to cooking using ingredients that are widely available
Key Campaign Activity Opportunity to leverage Food Network and Netflix TV shows to showcase Judy’s book ARC to long-lead top food magazines Review copy push to food editors at top dailies\Interview pitch to top food radio/blog outlets
Pre-publication: Create cookbook navigation link on authors website Jinjuu.com and post the book for pre-ordering Pre-order promotion on Authors Instagram (6K) & Facebook (6K) social media outlets Book launch event at Authors restaurants in London and Hong Kong (Jinjuu) Amazon pre-order ad campaign with contributor chefs Promotional giveaway at Eat Your Books
Trade: Review copies to Library Journal, Publishers Weekly, Shelf Awareness
Retail: Digital review copy at NetGalley and Edelweiss
Consumer: Giveaway promotion with contributor chefs Goodreads giveaway
Publicity/Media:
Magazine: Food & Wine, Martha Stewart Living, Vogue, bon appetit, Gather Journal, Saveur, Edible, Sweet Paul, Real Simple, People, Rachael Ray Every Day, Good Housekeeping, Parade, Women’s World, Cherry Bombe, O The Oprah Magazine, Cooking Light, Martha Stewart Living, Fine Cooking, Newsweek, The Week, Food Network Magazine, Family Circle, Eating Well, The Magazine, This Week, Newsweek, Time Magazine
Newspaper: The New York Times, Wall Street Journal, Washington Post, The Boston Globe, Los Angeles Times, Philadelphia Inquirer, AM New York, Chicago Tribune, food editors from top 25 regional newspapers
Online: Food Network, Epicurious, bon appetit, Healthyish, Eater, Buzzfeed, Food52, Huffington Post, Eat Your Books, Tastebook, Cooking with Amy, Delish, The Kitchn, Design Sponge, Food Republic, Leite’s Culinaria, Food Network Online, The Daily Beast
Radio: KCRW Good Food, WBUR Here & Now, NPR The Salt, NPR The Splendid Table, The Level Teaspoon, WNYC Leonard Lopate, Extra Crispy
Available Editions
| EDITION | Other Format |
| ISBN | 9780711251670 |
| PRICE | US$30.00 (USD) |
| PAGES | 224 |
Average rating from 61 members
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