The Small Guide to Depression

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Pub Date 3 Aug 2021 | Archive Date Not set

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Description

From New York Times bestselling author Dr. Gary Small – an expert on neuroscience, memory, Alzheimer’s Disease, dementia, anxiety and human behavior – The Small Guide to Depression provides a comprehensive overview of depression, negative personality traits and anxiety – along with the latest treatment solutions from conventional and alternative therapies to new scientific discoveries and interventions.

Over 300 million people worldwide live with depression; in 2014, around 15.7 million adults age 18 or older in the U.S. had experienced at least one major depressive episode in the last year. This accessible guide starts with providing readers with an overview of depression: what it is, who gets it, how to recognize it, major causes (genetics, environment, etc.). Dr. Small discusses the various types of depression, general therapeutic approaches used for all depression disorders, and how to know when it’s time to seek professional help.

Each of the chapters covers a specific type of depressoin and open with a case study example. Dr Small will describe causes, symptoms, conventional treatments (e.g., medications, psychotherapy), alternative therapies (e.g., exercise, meditation, yoga, homeopathy), and novel therapies (e.g., transmagnetic stimulation [TMS]), as well as new scientific discoveries and interventions coming down the pike (e.g., focused ultrasound).

In addition to case studies and patient interviews, all chapters include side-bars with factoids, lists, and other helpful information.

From New York Times bestselling author Dr. Gary Small – an expert on neuroscience, memory, Alzheimer’s Disease, dementia, anxiety and human behavior – The Small Guide to Depression provides a...


A Note From the Publisher

KEY SELLING POINTS CATEGORY: Psychology/Self-Help AUDIENCE: Anyone suffering from Depression, Anxiety, Stress &/or Mental Illness; Over 300 million people worldwide live with depression & # is expected to grow dramatically with the new reality of Covid-19. AND HealthCare Providers. WHY-TO-BUY: From New York Times bestselling author Dr. Gary Small – an expert on neuroscience, memory, Alzheimer’s Disease, dementia, anxiety and human behavior – The Small Guide to Depression provides a comprehensive overview of depression, negative personality traits and anxiety – along with the latest treatment solutions from conventional and alternative therapies to new scientific discoveries and interventions. Dr Small was named one of the world’s leading innovators in science and technology by Scientific American, he has appeared frequently on TV & Radio, including: Today, Good Morning America, PBS, and CNN, is featured frequently in print media, including: New York Times, Wall Street Journal, the Los Angeles Times, the Washington Post, Time, & the International Herald Tribune and he lectures throughout the world. Author enjoys a Bestselling Sales Track. Dr Small is the writer/editor of the popular NewsMax Media Health Newsletter: Dr. Gary Small’s Mind Health Report Publishing in time for January New Year/New You promotion period. TIMELY: COVID-19 has increased the anxiety, stress & depression around the world. $100K NEWSMAX MARKETING CAMPAIGN FUN FACT: Dr Small has authored more than 160 scientific articles, books, and book chapters and has been listed in Best Doctors in America since the volume’s inception in 1993.

KEY SELLING POINTS CATEGORY: Psychology/Self-Help AUDIENCE: Anyone suffering from Depression, Anxiety, Stress &/or Mental Illness; Over 300 million people worldwide live with depression & # is...


Marketing Plan

HUMANIX BOOKS NATIONAL MARKETING PLAN

NATIONAL TV, RADIO, PRINT & ONLINE PUBLICITY CAMPAIGN > Publicity Mailings to Mainstream, Mind/Body Health & Conservative Media w/ high expectations of TV, Radio, Print & Online author appearances & features.

NEWSMAX TV > Dr. Gary Small will be a guest on ALL Newsmax TV shows starting 06/15/2021 & continuing for the Summer 2021

Chris Salcedo Show

National Report

John Bachman Now

American Agenda

Stinchfield

Greg Kelly Reports

Spicer & Co

Saturday Report

The Howie Carr Show

Michele Malkin Sovereign Nation

Diamond and Silk Crystal Clear

Conversations with Nancy Brinker

Health NewsMax Media Newsletter Features:

Dr. Gary Small's Mind Health Report

Health Radar

Dr. Chauncey Crandall’s Heart Health Report

Dr. David Brownstein’s Natural Way to Health

Dr. Blaylock’s Wellness Report

NATIONAL TV, RADIO, PRINT & ONLINE ADVERTISING CAMPAIGN > starting week of 06/15/2021

Social Media – Google paid search & display campaigns; Facebook paid campaigns

NEWSMAX ADS: TV/Print/Online/Social

Newsmax TV Bookumentary 30-min 3 weeks before 06/15/2021 launch 72mm homes

Newsmax TV John Bachman .30 sec ad 3 weeks before 06/15/2021 launch 72mm homes

Newsmax Mag 1-page Ad May - July 120k circ monthly

Newsmax Mag 2-page Ad May - July 120k circ monthly

Newsmax Mag 2-page Q&A Feature May - July 120k circ monthly

Magazine (renewal) May - July 30k circ monthly

Health Newsletter Insert (trial offer) May - July 40k circ monthly

Polybag Self Mailer May - July 120k circ monthly

Self-Mailer Bind In May - July 120k circ monthly

NewsMax Social Media

Emails – 5mm names

Facebook Posts – 1.4mm circ

Twitter Posts – 120k circ

YouTube – 130k circ (3 Bookumentary segments)

NewsMax Website

Breaking links, 25mm pageviews monthly

In Article Links, 52mm pageviews monthly

Banner Ads, 25mm pageviews monthly

Feed Network, 1.3B impressions monthly

EVERY MONTH, MORE THAN 33 MILLION AMERICANS WATCH, READ & LISTEN TO NEWSMAX!

NEWSMAX TV is carried in more than 72 million U.S. cable homes & is available through more than 150 million devices, smart TV’s & smart phones.

NEWSMAX.COM has approximately 10 million unique visitors.

NEWSMAX MAGAZINE & NEWSLETTERS in Health & Finance have a monthly readership of over 750,000 subscribers in both print & digital formats.

NEWSMAX EMAILS number 9+ million for opt-in subscriptions to breaking news alerts, health, money and more than 7+ segmented lists based on demographics, interests and lifestyle.

HUMANIX BOOKS NATIONAL MARKETING PLAN

NATIONAL TV, RADIO, PRINT & ONLINE PUBLICITY CAMPAIGN > Publicity Mailings to Mainstream, Mind/Body Health & Conservative Media w/ high expectations of TV...


Available Editions

ISBN 9781630061593
PRICE US$24.99 (USD)

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