The Breathing Cure
Develop New Habits for a Healthier, Happier, and Longer Life
by Patrick McKeown
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Pub Date 27 Jul 2021 | Archive Date 25 Jul 2022
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Description
NOSES ARE FOR BREATHING, MOUTHS ARE FOR EATING
“Many people believe that taking a deep breath increases body oxygenation. The opposite is the case.” — Patrick McKeown, bestselling author of The Oxygen Advantage
Imagine a breathing technique that can increase oxygen uptake and delivery to the cells, improve blood circulation, and unblock the nose. Perhaps it can help open the airways of the lungs, enhance blood flow and oxygen delivery to the brain, improve sleep and bring calmness to the mind. It might even restore bodily functions disturbed by stress, build greater resilience and help you to live longer. You might think this description sounds farfetched. But it isn’t.
The Breathing Cure will guide you through techniques that embody the key to healthy breathing and healthy living. McKeown’s goal is to enable you to take responsibility for your own health, to prevent and significantly reduce a number of common ailments, to help you realize your potential and to offer simple, scientifically-based ways to change your breathing habits. On a day-to-day basis, you will experience an increase in energy and concentration, an enhanced ability to deal with stress and a better quality of life.
The essential guide to functional breathing, learn techniques tried and tested by Olympic athletes and elite military. Clear your blocked nose, stress and relax your nervous system, improve lung function, prepare for competition and more. For use at home, in professional/amateur sports, by breathing instructors, dentists, doctors, physical therapists, strength and conditioning coaches, Pilates and yoga teachers, and anyone interested in health and fitness – from everyday wellbeing through to sporting excellence.
Breathe Light: experience optimal blood circulation, peak oxygenation, maximal exercise performance, relief from respiratory symptoms and the best sleep you ever had.
Breathe Slow: stress is a risk factor in 75 to 90 percent of all human diseases. Discover and apply the breathing rate scientifically proven to stimulate relaxation, reduce high blood pressure, boost your immune system, maximize HRV and improve blood glucose control.
Breathe Deep: physical and emotional balance comes from within. Learn how to strengthen your diaphragm muscle to achieve greater endurance and resilience, calmness of mind, focused concentration and ease of movement.
From the bestselling author of The Oxygen Advantage, The Breathing Cure: Develop New Breathing Habits for a Healthier, Happier, and Longer Life covers new, ground-breaking topics such as how breathing techniques can support functional movement of the muscles and joints; improve debilitating conditions such as diabetes, epilepsy, lower back pain, PMS and high blood pressure; how the nasal breathing technique can be a weapon against influenza and related infections especially Covid-19; and last but not least, help you to enjoy deeper sleep and improved intimacy.
Tap into your innate resilience. Fire up your potential. Enhance your health.
BREATHE BETTER NOW!
A Note From the Publisher
CATEGORY: HEALTH & FITNESS / Diseases / Respiratory / Healthy Living / Sports
AUDIENCE: ANYONE who breathes air, AND, wants to breathe better, eliminate snoring, sleep apnea, allergies, sleepless nights, lack of energy, etc. There are around 60 million Americans with rhinitis, 50 million with sleep disorders and 25 million with asthma. Half of all children worldwide have pathologically dysfunctional breathing, with serious developmental, cognitive and behavioral implications.
WHY-TO-BUY:
AUTHORITATIVE: THE BREATHING BIBLE. The definitive handbook for breathing better by a recognized LEADER in the category with 26 easy self-practice breathing exercises for adults, children and teens at all levels of need; for everyday wellbeing through to sporting excellence.
TIMELY: The world has become MUCH MUCH MUCH more focused on healthy breathing in the past year during the time of Covid-19.
STRONG SALES TRACK: McKeown’s THE OXYGEN ADVANTAGE 2015 pub has sold over 50K copies in all formats, and has sold well internationally w/ over 10 foreign translations.
AUTHOR SOCIAL MEDIA: OVER 100,000 followers & subscribers
Coronavirus Free Breathing Exercises by Patrick McKeown
765,000 views since 3/27/2020 > https://www.youtube.com/watch?v=AiwrtgWQeDc&t=312s
Nose Unblocking Exercises - How To Get Rid Of A Blocked Nose 3M views since 12/18/2017 > https://www.youtube.com/watch?v=cU4ls5ku4Rg
GLOBAL: Buteyko Clinic International has ambassadors in over 50 countries and McKeown travels around the world teaching, managing the business, doing media & selling books. https://buteykoclinic.com/international-practitioners/
Foreword by LAIRD HAMILTON: Internationally renowned Laird Hamilton is best known as an American big-wave surfer and pioneer in the world of action water sports. In addition to his affinity for the water, Laird is labeled as an inventor, author, stunt man, model, actor, producer, TV host, fitness and nutrition expert, husband, father and adrenaline junkie. The co-inventor of tow-in surfing, Laird is a New York Times bestselling author of two books. https://lairdhamilton.com/
FUN(?) FACT(S):
NOSES ARE FOR BREATHING, MOUTHS ARE FOR EATING!
ATTENTION MOUTHBREATHERS: You really should ONLY breathe through your nose – The mouth is for eating ONLY! (or rather, the mouth is not for breathing…).
Advance Praise
“Patrick McKeown, breathing trainer, recommends breathing through your nose. It’ll feel weird, but within a few weeks, you’ll notice you can exercise longer and don’t tire as quickly.” —DR. MEHMET OZ, HOST OF THE DR. OZ SHOW
“Patrick’s teaching empowers people to be proactive in supporting their own good health . . . simply explains the importance of nasal breathing and balancing respiratory gases to create better health and mitigate illness, chronic disease, and injuries.” —FROM THE FOREWORD BY LAIRD HAMILTON, AMERICAN BIG-WAVE SURFER
Marketing Plan
HUMANIX BOOKS GLOBAL MARKETING PLAN > THE BREATHING CURE by Patrick McKeown
$100K CAMPAIGN
NewsmaxTV will feature interviews w/ McKeown July – September 2021
Newsmax Magazine will feature book/author July 2021 issue
Publicity Mailings > Mainstream, Health & Fitness, Conservative & Religious media outlets
"NOSES ARE FOR BREATHING, MOUTHS ARE FOR EATING" Author Tour Cities > tk
NEWSMAX TV https://www.newsmaxtv.com/shows
GREG KELLY REPORTS https://www.newsmaxtv.com/Shows/Greg-Kelly-Reports
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Weekdays 6:30am ET
AMERICAN AGENDA w/ Bob Sellers https://www.newsmaxtv.com/Shows/American-Agenda
Weekdays 2pm ET
NATIONAL REPORT w/ Sean Kraisman & Emma Rachenberg https://www.newsmaxtv.com/Shows/National-Report
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ROB CARSON’S WHAT IN THE WORLD? https://www.newsmaxtv.com/Shows/Rob-Carsons-What-In-The-World
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INCOME GENERATION w/ David Scranton https://www.newsmaxtv.com/Shows/Income-Generation
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CONVERSATIONS WITH NANCY BRINKER https://www.newsmaxtv.com/Shows/Conversations-with-Nancy-Brinker
NATIONAL TV, RADIO, PRINT & ONLINE ADVERTISING CAMPAIGN > starting 1st week of July 2021
NewsmaxTV https://www.newsmaxtv.com/
Bookumentary 30-min 75M homes
John Bachman NOW .30 sec ad 75M homes
Newsmax Magazine & Newsletters
1 & 2 page Ads – 150K circ monthly
Q&A Feature – 150K circ monthly
Renewal mailings – 50K circ monthly
Newsmax Health Newsletter Trial Offer Insert – 50K circ monthly
Polybag Self Mailer – 150K circ monthly
Self-Mailer Bind-In – 150K circ monthly
NewsMax Social Media
Texts – 9M names
Emails – 5M names
Facebook Posts – 1.5M circ monthly
Twitter Posts – 150K circ monthly
YouTube – 150K circ monthly
NewsMax Website https://www.newsmax.com/
Breaking links – 25M pageviews monthly
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Feed Network – 1.5B impressions monthly
EVERY MONTH, MORE THAN 35 MILLION AMERICANS WATCH, READ & LISTEN TO NEWSMAX!
NEWSMAXTV is carried in more than 75 million U.S. cable homes & is available through more than 150 million devices, smart TV’s & smart phones.
NEWSMAX.COM has approximately 10 million unique visitors.
NEWSMAX MAGAZINE & NEWSLETTERS in Health & Finance have a monthly readership of over 750,000 subscribers in both print & digital formats.
NEWSMAX EMAILS & TEXTS number 10+ million for opt-in subscriptions to breaking news alerts, health, money and more than 7+ segmented lists based on demographics, interests and lifestyle.
Available Editions
| EDITION | Other Format |
| ISBN | 9781630061975 |
| PRICE | US$27.99 (USD) |
| PAGES | 275 |
Links
Available on NetGalley
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