THE BREATHING CURE

Develop New Habits for a Healthier, Happier, and Longer Life

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Pub Date 27 Jul 2021 | Archive Date Not set

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Description

NOSES ARE FOR BREATHING, MOUTHS ARE FOR EATING

“Many people believe that taking a deep breath increases body oxygenation. The opposite is the case.” — Patrick McKeown, bestselling author of The Oxygen Advantage

Imagine a breathing technique that can increase oxygen uptake and delivery to the cells, improve blood circulation, and unblock the nose. Perhaps it can help open the airways of the lungs, enhance blood flow and oxygen delivery to the brain, improve sleep and bring calmness to the mind. It might even restore bodily functions disturbed by stress, build greater resilience and help you to live longer. You might think this description sounds farfetched. But it isn’t.

The Breathing Cure will guide you through techniques that embody the key to healthy breathing and healthy living. McKeown’s goal is to enable you to take responsibility for your own health, to prevent and significantly reduce a number of common ailments, to help you realize your potential and to offer simple, scientifically-based ways to change your breathing habits. On a day-to-day basis, you will experience an increase in energy and concentration, an enhanced ability to deal with stress and a better quality of life.

The essential guide to functional breathing, learn techniques tried and tested by Olympic athletes and elite military. Clear your blocked nose, stress and relax your nervous system, improve lung function, prepare for competition and more. For use at home, in professional/amateur sports, by breathing instructors, dentists, doctors, physical therapists, strength and conditioning coaches, Pilates and yoga teachers, and anyone interested in health and fitness – from everyday wellbeing through to sporting excellence.

Breathe Light: experience optimal blood circulation, peak oxygenation, maximal exercise performance, relief from respiratory symptoms and the best sleep you ever had.

Breathe Slow: stress is a risk factor in 75 to 90 percent of all human diseases. Discover and apply the breathing rate scientifically proven to stimulate relaxation, reduce high blood pressure, boost your immune system, maximize HRV and improve blood glucose control.

Breathe Deep: physical and emotional balance comes from within. Learn how to strengthen your diaphragm muscle to achieve greater endurance and resilience, calmness of mind, focused concentration and ease of movement.

From the bestselling author of The Oxygen Advantage, The Breathing Cure: Develop New Breathing Habits for a Healthier, Happier, and Longer Life  covers new, ground-breaking topics such as how breathing techniques can support functional movement of the muscles and joints; improve debilitating conditions such as diabetes, epilepsy, lower back pain, PMS and high blood pressure; how the nasal breathing technique can be a weapon against influenza and related infections especially Covid-19; and last but not least, help you to enjoy deeper sleep and improved intimacy.

Tap into your innate resilience. Fire up your potential. Enhance your health.

BREATHE BETTER NOW!

NOSES ARE FOR BREATHING, MOUTHS ARE FOR EATING

“Many people believe that taking a deep breath increases body oxygenation. The opposite is the case.” — Patrick McKeown, bestselling author of The...


A Note From the Publisher

KEY SELLING POINTS for > THE BREATHING CURE by Patrick McKeown CATEGORY: HEALTH & FITNESS / Diseases / Respiratory / Healthy Living / Sports AUDIENCE: ANYONE who breathes air, AND, wants to breathe better, eliminate snoring, sleep apnea, allergies, sleepless nights, lack of energy, etc. There are around 60 million Americans with rhinitis, 50 million with sleep disorders and 25 million with asthma. Half of all children worldwide have pathologically dysfunctional breathing, with serious developmental, cognitive and behavioral implications. WHY-TO-BUY: AUTHORITATIVE: THE BREATHING BIBLE. The definitive handbook for breathing better by a recognized LEADER in the category with 26 easy self-practice breathing exercises for adults, children and teens at all levels of need; for everyday wellbeing through to sporting excellence. TIMELY: The world has become MUCH MUCH MUCH more focused on healthy breathing in the past year during the time of Covid-19. STRONG SALES TRACK: McKeown’s THE OXYGEN ADVANTAGE 2015 pub has sold over 50K copies in all formats, and has sold well internationally w/ over 10 foreign translations. AUTHOR SOCIAL MEDIA: OVER 100,000 followers & subscribers Coronavirus Free Breathing Exercises by Patrick McKeown 765,000 views since 3/27/2020 > https://www.youtube.com/watch?v=AiwrtgWQeDc&t=312s Nose Unblocking Exercises - How To Get Rid Of A Blocked Nose 3M views since 12/18/2017 > https://www.youtube.com/watch?v=cU4ls5ku4Rg GLOBAL: Buteyko Clinic International has ambassadors in over 50 countries and McKeown travels around the world teaching, managing the business, doing media & selling books. https://buteykoclinic.com/international-practitioners/ Foreword by LAIRD HAMILTON: Internationally renowned Laird Hamilton is best known as an American big-wave surfer and pioneer in the world of action water sports. In addition to his affinity for the water, Laird is labeled as an inventor, author, stunt man, model, actor, producer, TV host, fitness and nutrition expert, husband, father and adrenaline junkie. The co-inventor of tow-in surfing, Laird is a New York Times bestselling author of two books. https://lairdhamilton.com/ FUN(?) FACT(S): NOSES ARE FOR BREATHING, MOUTHS ARE FOR EATING! ATTENTION MOUTHBREATHERS: You really should ONLY breathe through your nose – The mouth is for eating ONLY! (or rather, the mouth is not for breathing…).

KEY SELLING POINTS for > THE BREATHING CURE by Patrick McKeown CATEGORY: HEALTH & FITNESS / Diseases / Respiratory / Healthy Living / Sports AUDIENCE: ANYONE who breathes air, AND, wants to...


Advance Praise

“Patrick McKeown, breathing trainer, recommends breathing through your nose. It’ll feel weird, but within a few weeks, you’ll notice you can exercise longer and don’t tire as quickly.” —DR. MEHMET OZ, HOST OF THE DR. OZ SHOW

“Patrick’s teaching empowers people to be proactive in supporting their own good health . . . simply explains the importance of nasal breathing and balancing respiratory gases to create better health and mitigate illness, chronic disease, and injuries.” —FROM THE FOREWORD BY LAIRD HAMILTON, AMERICAN BIG-WAVE SURFER

“Patrick McKeown, breathing trainer, recommends breathing through your nose. It’ll feel weird, but within a few weeks, you’ll notice you can exercise longer and don’t tire as quickly.” —DR...


Marketing Plan

HUMANIX BOOKS GLOBAL MARKETING PLAN > THE BREATHING CURE by Patrick McKeown

$100K CAMPAIGN

NewsmaxTV will feature interviews w/ McKeown July – September 2021

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NATIONAL TV, RADIO, PRINT & ONLINE ADVERTISING CAMPAIGN > starting 1st week of July 2021

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Bookumentary 30-min 75M homes

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HUMANIX BOOKS GLOBAL MARKETING PLAN > THE BREATHING CURE by Patrick McKeown

$100K CAMPAIGN

NewsmaxTV will feature interviews w/ McKeown July – September 2021

Newsmax Magazine will feature...



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