Breaking WHY
Hacking and Rebuilding Strategic Emotions for Authentic Success
by Frankie Russo
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Pub Date 1 Feb 2022 | Archive Date 14 Mar 2022
Mascot Books | Amplify Publishing
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Description
In this edgy follow-up to Frankie Russo's The Art of Why, readers are asked to redefine their meaning of personal success in order to tap into a deeper and more meaningful definition of their purpose. Breaking WHY interrogates what our true WHY really is, and in the process, Russo adapts his earlier work and disrupts the rules he set for himself in order to more fully achieve authentic success. Sometimes, we have to shatter something in order to rebuild it.
This book breaks down the steps needed to achieve a more substantive version of ourselves, in both our personal lives and in the realm of business and entrepreneurship. By exploring the role that emotions can play in both hindering and empowering us, Russo ultimately argues that pursuing a singular, self-driven “I” is the ultimate misinterpretation of success. A champion of authenticity and a proponent of harnessing “strategic emotions,” Russo aims to debunk the common conception that emotions are anathema to having a successful life. Using the tools and hacks in Breaking WHY, people from all walks of life will come to realize that it can be just as important to break the rules as it is to make and follow them.
Advance Praise
“Frankie Russo asks us to dig deep and rework the process of defining ourselves and our relationships to success. Russo differentiates himself from the pack by mentoring his readers and guiding them personally through the often nonlinear process of balancing our personal fulfillment with professional gain. Always one to walk the walk, Russo uses his own story as a template for all leaders and learners to follow.”
Greg Scheinman, creator of the Midlife Male podcast
“Frankie’s authentic message inspires me to be real. It’s not about appearing good, it’s about being ourselves. The message is like gold!”
Jason Romair, founder of Kaiya Beach
“In his latest book, Frankie Russo shows us that our search for the truest version of our most passionate self is never done. With the bold, brave, and honest step of breaking his earlier lessons, Frankie shows that the teacher can always grow to better help their students.”
Greg Bresnitz, author of Snacky Tunes
Available Editions
| EDITION | Hardcover |
| ISBN | 9781645438236 |
| PRICE | US$19.95 (USD) |
Available on NetGalley
Featured Reviews
Darya Y, Reviewer
Short and to the point personal development book. The main focus is finding your purpose or your WHY that can drive you through life and fulfill a big idea. I do agree that having a purpose in life definitely helps to wake up every morning and follow the path to success. The book has exercises at the end of each chapter that can help to practice learning points.
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