Strategic Storytelling

Why Some Stories Drive Your Success at Work But Others Don’t

You must sign in to see if this title is available for request. Sign In or Register Now
Send NetGalley books directly to your Kindle or Kindle app

1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date 15 Aug 2024 | Archive Date Not set
John Murray Press | John Murray Business

Talking about this book? Use #StrategicStorytelling #NetGalley. More hashtag tips!


Description

In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a way that a focus on market share never will. Be it a digital transformation or a diversity and inclusion initiative, corporate change needs the support of the people in that organisation in order to stick.

Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise.

A story that works on the stage doesn't work in the boardroom
A story that works in the boardroom doesn't work in a team meeting
A story that works in a team meeting doesn't work in a one-to-one conversation
A story that works in one-to-one conversation doesn't work in sales...


Anjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.

In today's connection economy, the most successful leaders inspire their people with purpose and meaning. Powerful corporate storytelling can mobilise people around an organisational objective in a...


Advance Praise

“Through this book, Anjali helps leaders amplify their voices for bigger impact. This book is for everyone who wants to make their voices heard in the most compelling and authentic way. Anjali’s approach to strategic storytelling not only magnifies meaning to each communication but also joins individual values to organizational mission, inspires trust, and connects dreams to reality.”

Noom Poovarawan, ACC, Director at Airbnb, ex-Google, ICF-Certified Coach, Fulbright Scholar

“Through this book, Anjali helps leaders amplify their voices for bigger impact. This book is for everyone who wants to make their voices heard in the most compelling and authentic way. Anjali’s...


Available Editions

EDITION Other Format
ISBN 9781399804738
PRICE £18.99 (GBP)
PAGES 256

Available on NetGalley

NetGalley Shelf App (PDF)
Send to Kindle (PDF)
Download (PDF)

Average rating from 4 members


Featured Reviews

A story that works on the stage doesn't work in the boardroom
A story that works in the boardroom doesn't work in a team meeting
A story that works in a team meeting doesn't work in a one-to-one conversation
A story that works in one-to-one conversation doesn't work in sales...


Anjali Sharma introduces leaders and ambitious influencers to the Who, Why and How of strategic storytelling in business, enabling them bring about change and drive corporate success by telling exactly the right story in the right way.

Was this review helpful?

When I saw the following phrases on the description of this book, I knew I had to read it.
"Yet, while all stories can move people to take action, storytelling isn't a one size fits all. The most effective influencers learn to flex their narrative based on the audience's time or their level of expertise.

A story that works on the stage doesn't work in the boardroom
A story that works in the boardroom doesn't work in a team meeting
A story that works in a team meeting doesn't work in a one-to-one conversation
A story that works in one-to-one conversation doesn't work in sales..."

This right here is a very practical and easy to read book on the importance of not just telling stories but more in how we tell the stories and the audience response to our stories. I love how the author looks at corporate story telling and shares case studies to show what worked and what did not.
Thanks Netgalley for the eARC.

Was this review helpful?

I was reluctant at first, seeing this book on NetGalley, and being a storytelling instructor and practitioner, but a veeeeery distant view at the corporate world and liberal markets (though, I have enough experience in and with them to know what is going on). I then starting hearing about the author’s work, and decided to request this book in the hopes that a) I can expand and refresh my general understanding of some sectors and the use of storytelling in them, b) I can find interesting ideas about storytelling because it is a personal and professional favourite of mine.
Sharma knows how to tell a story, how to tell people to tell strategic stories and how to deliver these in a great way.
This is a very informative and engaging book. I do not expect a deeper and layered book on this topic; though I have confidence in Sharma that any niches, nuanced and subtle topics about strategic marketing, brand storytelling, storytelling, she can deliver them.
I recommend it to everyone.

Was this review helpful?

Such a fun read! Highly recommend.

Many thanks to Netgalley, the author, and the publisher for my ARC. All opinions are my own.

Was this review helpful?

Readers who liked this book also liked: