*  Just like the ALA Annual Meeting and Exhibition for libraries and the ABA Regional Trade Shows for booksellers, there's a trade show for every industry. It can cost tens or hundreds of thousands of dollars to exhibit, but very few professionals receive any strategic trade show training...

This book teaches startups, small businesses, and corporate marketers how to exhibit smarter, step-by-step, so they can stop feeling overwhelmed and start building thriving businesses through trade shows *

- Official Book Description -

Exhibiting at a trade show may seem overwhelming and expensive, especially if you’ve never done it before… but, it’s also one of the most effective opportunities for startups, small businesses, and corporate marketers to build thriving companies!

There’s at least one trade show for every industry and showing up now (in this post-pandemic, AI-prevalent era) is more important than ever. When you invest tens or hundreds of thousands of dollars into a single trade show, you’ll want to see returns: launching new products, generating leads, strengthening relationships, and more are all possible with the right strategic efforts. But, do you know where to start?

Award-winning speaker, trainer, and consultant, Robyn Davis, CPTD, CEM, has worked with some of the largest trade shows in North America to empower their exhibitors. Whether you’re new to exhibiting or just want to make sure you aren’t overlooking anything important, Exhibit Smarter is your roadmap to success and confidence.

Specifically, you will learn:

• The most common (avoidable) mistakes new exhibitors make because they don’t know what they don’t know
• Proven frameworks, like Robyn’s Five Essential Steps to Exhibiting Success and Strategic Exhibiting Timeline
• Simple action steps for key exhibiting components, including booth design, pre-show marketing, staff selection and training, post-show follow up, evaluation, and more
• Inspiration and practical advice for incorporating future-focused initiatives, like sustainability and partnering

If you want to grow your business through trade shows, conferences, and in-person events, this book is for you. Visit ExhibitSmarter.com to claim bonus resources with every pre-order!

- Official Author Bio -

After nearly 17 years of advising exhibitors at some of the biggest trade shows in the country, including the SHOT Show, CONEXPO-CON/AGG, IMTS, and others, Robyn Davis, CPTD, CEM knows what really works at trade shows.

Robyn has facilitated sessions at industry events, like ExhibitorLIVE and Expo! Expo!, and been quoted in reputable publications, like Trade Show Executive magazine and Event Marketer magazine. She has been honored to receive recognition, including the Pacesetter Award (EIC), Smart Women in Meetings: Stellar Performer Award (Smart Meetings), and the Distinguished Service Award (IAEE), to name a few.

Robyn’s certifications are in talent development (training) and exhibition management; she earned her degree in Aerospace Engineering.

- What's Inside -

• A Note from Robyn: What If Your First Trade Show Is Only Weeks Away?
• Chapter 1: The (Trade) Show Must Go On
• Chapter 2: Wait, Are You Sure You Want to Exhibit?
• Chapter 3: The Three Avoidable Mistakes New Exhibitors Make
• Chapter 4: The Five Essential Steps to Exhibiting Success
• Chapter 5: Your Strategic Exhibiting Timeline
• Chapter 6: Decide Which Investments Will Pay Off for You
• Chapter 7: The Four Strategic Questions Every Exhibitor
  Should Answer
• Chapter 8: Identify Your Theme/Focus
• Chapter 9: Select the Right Trade Shows
• Chapter 10: Write Your Attendee-Friendly Company Description
• Chapter 11: Create Your Best Booth Design
• Chapter 12: Plan for Pre-Show Marketing
• Chapter 13: Prepare Your Entire Trade Show Team
• Chapter 14: Determine Your In-Booth Process
• Chapter 15: Map Out Your Timely Trade Show Follow-Up
• Chapter 16: Evaluate Your Efforts and Results
• Chapter 17: Enhance the Attendee Experience with Attractions
• Chapter 18: Amplify Your Efforts Through Sponsorships
• Chapter 19: Expand Your Presence with Partnering
• Chapter 20: Do More for Your Community, the Planet, and Yourself
• Chapter 21: Set an Example with Year-Round Leadership and Service
• Conclusion: What If You Actually Apply Yourself?

If you have any other questions, please feel free to reach out! We're looking forward to your feedback and appreciate your support as we work to achieve two big goals:

1. Help more startups, small businesses, and corporate marketers waste less money on trade shows (following the processes in this book... success is attainable, even for first time exhibitors with limited resources)

2. Help the trade show industry gain more recognition and respect (trade shows are often called the invisible industry... but, hopefully, with your help and the other marketing efforts we have planned... together, we can earn this book a spot on a national bestseller list - it would be the first book about trade shows to be recognized)