Key Selling Points: Cookbook tie-ins to popular teen franchises like Little House, Anne of Green Gables, Harry Potter, and others sell well. This is the first-ever cookbook tied to Little Women. Publishes 8 weeks ahead of the December 2019 release of the major motion picture Little Women, starring Saoirse Ronan, Emma Watson, Timothee Chalamet, Meryl Streep, and others. With a transatlantic cast, the film will be popular in North America and in the UK. Little Women is the best-selling history/nostalgia franchise for teen girls in the Bookscan universe, beating out little House, Secret Garden, and Anne of Green Gables.

Key Campaign Activity  Longlead feature pitch to pop culture, top food and women’s magazines  Review pitch to food editors at top national dailies  Review pitch to top food and lifestyle online media    

Pre-publication:  Pre-order promotional campaign  to author’s Chez Bonne Femme website and Facebook All Things Food DSM - Wini Moranville Eat Your Books giveaway  Goodreads giveaway    

Trade:  Review copies to Library Journal, Publishers Weekly, Shelf Awareness    

Retail:  Digital review copy at NetGalley    

Consumer: Outreach to top food, pop culture & lifestyle blogs: BuzzFeed, theKitchn, PopSugar, Refinery29,  

Publicity/Media: Review copy push to targeted food, popculture, women’s online publications, including MTV, Gawker, Entertainment Weekly, Rolling Stone, TODAY, InStyle, US weekly, Huffpost, Elle, Esquire, In Touch, Girl’s Life, UPROXX, Brit & Co, Delish, Epicurious, Food.com, FoodNetwork, HuffPost-Food, TheKitchn, SeriousEats, TasteofHome, Yummly, Teen Vogue, Women’s World, Woman’s Day   Review copy push to targeted newsprint, Boston Globe, Globe & Mail, Los Angeles Times, New York Times, Washington Post, Vancouver Sun, Seattle Times Promotion outreach to top food, pop culture and women’s blogs, including, Jezebel, Vice, Bustle, Insider, Lifehacker, Oprah.com, PopSugar, Tasting Table, Thrillist, USA Today, TheWeek, VIBE, First we Feast, Pop Matters, Inside Hook, Stereogum